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 Channel Futures

Sales & Marketing


Cisco Introduces Per User, Per Day Pricing

  • Written by Joe Panettieri 1
  • February 25, 2008
It's not called a managed services program. And it's not hyped as a recurring revenue effort. But Cisco Systems' latest pricing plan in the unified communications market is something that may interest managed service providers. The networking giant has introduced "per-user-per-day pricing" to help channel partners accelerate their unified communication sales to small and midsize businesses.

Cisco IP PhoneIt’s not called a managed services program. And it’s not hyped as a recurring revenue effort. But Cisco Systems’ latest pricing plan in the unified communications market is something that may interest managed service providers. The networking giant has introduced “per-user-per-day pricing” to help channel partners accelerate their unified communication sales to small and midsize businesses.

The so-called Cisco EasyLease “is tailored to SMB customers, offering simplified documentation, expedited credit approvals and low transaction minimums,” according to a Cisco release.

Some critics have said that managed services — and hardware as a service, in particular — are nothing more than a new way to describe customer leases.

Regardless of what you call it, the per-user-per-day pricing model is an easy way to show customers how much they will actually pay for a solution, and savvy MSPs should marry that information with a per-user-per-day cost savings model, to show customers how much money they can save (or new revenue they can generate) by moving to unified communications.

Cisco says it has also enhanced several online tools, including:

  • An updated self-service online commercial quoting tool that allows partners to generate their own customized per-user-per-day pricing quotes.
  • Co-brandable partner marketing materials on the Cisco Partner Central website, available via the Campaign Builder and Marketing Acceleration Planner (MAP), that make it easy to market per-user-per-day pricing to customers.
  • A series of brief videos on demand (VoDs) on the grow i.t. partner portal covering financing trends, financing basics, sales strategies, Cisco Capital offers and partner programs, and partner engagement.
  • An updated Cisco Capital Operations Guide that explains how channel partners can work most effectively with their customers and Cisco Capital.

You can find details at www.cisco.com/go/ciscocapital.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Business Models Sales & Marketing Strategy

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3 comments

  1. Avatar Brian Kelly February 25, 2008 @ 10:59 pm
    Reply

    This “per day, per user pricing” gimmick is exactly the type of simplified marketing that MSPs need to share with their customers.

  2. Avatar raquo; Is HaaS just another way of saying #8220;lease#8221;? February 28, 2008 @ 4:51 am
    Reply

    […] service provider, managed services, MSP, small business IT support 28Feb There is an interesting article on MSPMentor today about Cisco#8217;s new per user, per day pricing for their unified […]

  3. Avatar Mike Cooch February 28, 2008 @ 4:53 am
    Reply

    I would suggest that this model isn’t a “gimmick”. This type of pricing and service model opens up Cisco to a whole new range of customers that aren’t currently buying from them, and it allows the MSP to better service their clients.

    Mike Cooch
    http://www.smbitpros.com

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