Cisco Gears Up for Partner Velocity Conference
The rumors (spread by The VAR Guy, of course) are true: Cisco Systems VP Luanne Tierney (pictured) has confirmed plans to hold a Partner Velocity marketing conference in Paris, Nov. 10-12. The networking giant will avoid the temptation to pitch its own products at the event. Instead, Cisco plans to help solutions providers build their own marketing programs. Here’s the scoop.
Early buzz about the event hit Cisco’s channel blog on Oct. 16. Cisco has also launched a dedicated Web site to promote Velocity to channel partners. This is the third year Cisco has held Velocity. Full disclosure: The VAR Guy allegedly was involved in developing content for the first event. He’s not involved in this year’s conference, but attendees may actually spot our resident blogger at the conference — if they look hard enough.
Content at the event will range from personal branding to social media, marketing to the CXO suite, and proven techniques to make your small business look big.