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 Channel Futures

Sales & Marketing


Channel Marketing Trends 2016

  • Written by Heather K. Margolis
  • December 14, 2015
Vendors are now providing more and better tools to make marketing easier for Partners. It doesn’t stop at tools either, there’s communication, and working directly with Partners until they feel comfortable with their own marketing strategy.
Cutting through the clutter. That’s what smart Partners are trying to do with their end-user marketing. But it’s difficult for a variety of reasons. For starters, there are more companies marketing to tech buyers than ever before. Buyers are also more sophisticated, which means the quality of targeted messaging must be better than ever. For marketing to work properly, partners need help from vendors. They need the right messaging. They need better SEO and domain authority...

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One comment

  1. Avatar donaldmatlock June 4, 2016 @ 7:53 am
    Reply

    These days, Most of the
    These days, Most of the businesses look for online marketing firms like http://www.bbexmarketing.com that manages their marketing part from start to end .
    For marketing any business effectively, There needs to be a proper bonding between vendors & partners so that they can share their reviews and ideas with each other for attracting more customers.

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