Vendors are now providing more and better tools to make marketing easier for Partners. It doesn’t stop at tools either, there’s communication, and working directly with Partners until they feel comfortable with their own marketing strategy.
Cutting through the clutter. That’s what smart Partners are trying to do with their end-user marketing. But it’s difficult for a variety of reasons. For starters, there are more companies marketing to tech buyers than ever before. Buyers are also more sophisticated, which means the quality of targeted messaging must be better than ever. For marketing to work properly, partners need help from vendors. They need the right messaging. They need better SEO and domain authority...
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