Mojo Marketing, the longtime channel marketing agency, has rebranded to Mojenta to reflect its “maturity.”

Along with the name change comes a newly designed logo, brand image and website. The rebranding reflects the evolution of the channel marketing agency, a desire to further differentiate from other marketing agencies, and an alignment with future growth plans, the company said.

The channel marketing company’s staff and ownership remain the same.

Angela Leavitt is Mojenta‘s founder and CEO.

Mojenta’s Angela Leavitt

“More than a rebrand, this really is a rebirth of the company,” she said. “We’ve completely gutted our processes from the inside out and made them better and more efficient. We’ve also added new offerings and productized campaigns like webinars, in-person events and MDF implementation.”

Specific Programs for Channel Companies

In addition, Mojenta now has specific programs for MSPs, telecom agents, distributors and suppliers, Leavitt said. They’re all based on more than a decade’s worth of experience.

Mojenta is now a “highly sophisticated, data-driven growth” agency, Leavitt said.

“We have attracted some top talent in B2B marketing,” she said. “We understand the entire ecosystem of the B2B telecom, IT and cloud industries we serve, and stand ready to help them achieve their growth goals more efficiently than ever before.”

This change comes after more than 10 years under the former name. In that time, Mojenta has served nearly 300 B2B telecom, IT, cloud, and SaaS companies. It acts as their outsourced marketing departments and helps them drive business growth.

Mojenta will continue adding top marketing talent, Leavitt said.

“We will launch even more service offerings, with account-based marketing being a big focus,” she said. “We are also working on an MSP marketing boot camp that will help educate MSPs on their growth.”

Dan Rooney is Mojenta’s vice president of operations.

“Our vision is to become the most powerful full-service growth agency for B2B tech companies on the planet,” he said. “This new brand will allow us to carry that message into the market and solidify our thought leadership in the industries we serve.”