https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


Can You Still Differentiate in the Cloud?

  • Written by John Moore 1
  • April 15, 2010

Years ago, a channel watcher quipped that a customer could buy NetWare from as many outlets as a thirsty person could acquire a Big Gulp. The point was that local area networking technology had become a commodity and solution providers had better look for other ways to distinguish themselves. So, 20-some years later, has cloud computing gone the way of so many oversized fountain drinks?

Jose Segrera, chief financial officer at Terremark Worldwide Inc. argues the case that  differentiation still exists among cloud computing offerings. During a presentation this week at a Goldman Sachs conference, Segrera asserted a fundamental difference exists between Terremark’s services and those of providers such as Amazon.

He said he sees the cloud as having a retail, “lower end market” and an upscale market in which customers seek to run business-critical applications. In the latter  segment, service-level agreements become central to the offer. That’s where Terremark plays, targeting federal agencies and Fortune 1000 companies.

Segrera said services lacking SLAs may be fine for development and test activities in the cloud. But features such as SLAs and regulatory compliance (Payment Card Industry, HIPAA, etc.) represent “a step up” from retail offerings, he said. It’s a matter of getting what one pays for, he noted.

Naturally, Terremark isn’t the only cloud vendor thinking about service differentiation. Savvis plans to build what it describes as policy and governance components into its virtual private data center platform, which will offer three quality of service tiers. The company holds that other providers have neglected this policy element with respect to resource allocation.

So, cloud vendors endeavor to tweak the packaging of cloud services in hopes of making the provisioning of compute cycles stand out. But will it be long before even the “differentiated” cloud products start looking the same?

Sign up for MSPmentor’s weekly Enewsletter, Webcasts and Resource Center. And follow us via RSS; Facebook; Identi.ca; and Twitter. Plus, check out more MSP voices at www.MSPtweet.com.


Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Cloud Sales & Marketing

Related


  • No Racism
    Racially Charged Tweet Costs Alteryx CRO His Job
    Numerous individuals, including a customer, criticized Alteryx for the tweet, which led to the CRO's resignation.
  • Select a Hire
    AvePoint Taps Ingram Micro, Palo Alto Networks Vet to Lead Channel
    He held channel exec roles at Ingram and Palo Alto Networks
  • Word conclusion on paper
    Microsoft Conclusion on SolarWinds Hack 'Conflicts' with Other Messages
    A concerning aspect of this attack is that security companies were a clear target.
  • Public sector IT
    Public Sector IT Funding Outlook for 2021--and What It Means for Our Reseller Partners
    Public sector IT resellers must anticipate customers’ changing priorities to most effectively position offerings.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Xerox Financial Services Launches to Help Enterprise, SMB Customers
  • Protegrity Partners Get New Program with Added Training, Certification
  • Getting Clients Ready for an 88% Increase in Cloud Adoption
  • Calligo Acquires Decisive Data, Beefs Up Data Insights Services

Galleries

View all

Threat Protection Vendors: Why MSSPs Have to Ramp Up Efforts Right Now

February 23, 2021

Industry Perspectives

View all

Three Ways MSPs Can Improve Supply Chain Security

February 24, 2021

SASE: The Key to Mitigating Business Transformation Risk

February 22, 2021

Public Sector IT Funding Outlook for 2021–and What It Means for Our Reseller Partners

February 18, 2021

Webinars

View all

XDR and Why it Matters to MSPs

March 24, 2021

Top Security Trends Impacting Technology Security Providers In 2021

March 25, 2021

In Case of Emergency: The Importance of Proactive Critical Event Management

February 23, 2021
  • 1

White Papers

View all

5G: Evolution or Revolution?

February 25, 2021

Kaspersky Endpoint Detection and Response Optimum

February 19, 2021

Product Brief: Kaseya VSA Integrated Workflows with BMS and IT Glue

January 26, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

5G Revolution or Evolution? @GetWirelessLLC dlvr.it/RtSzdZ https://t.co/Ot1F4s0tUq

February 25, 2021
ChannelFutures

#CPVirtual is going live in just 5 days! Get your pass before rates go up, and join us next week for the premier vi… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

#ZeroTrust approach boosts #cybersecurity, aids #datalossprevention, says @tgravel. @appgatesecurity… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

.@BlackBerry report shows rise in hacker-for-hire groups targeting #MSSPs. dlvr.it/RtQjD9 https://t.co/VYr5cEXCCm

February 25, 2021
ChannelFutures

.@PTsecurity_UK discovers #vulnerabilities in @VMware vCenter server. dlvr.it/RtQjD5 https://t.co/WQbn5SJdFL

February 25, 2021
ChannelFutures

Take #supplychainsecurity to the next level. @Sophos #MSP #MSSP #ransomware #cybersecurity #managedservice… twitter.com/i/web/status/1…

February 25, 2021
ChannelFutures

[email protected]_inc rolls out first partner program. #securityanalytics dlvr.it/RtQhlW https://t.co/c1Xhxaf3qr

February 25, 2021
ChannelFutures

.@AteraCloud receives $25 million investment to help more #MSPs, IT pros. dlvr.it/RtPbBG https://t.co/UxHqhrUKgx

February 24, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X