Billing and revenue management service provider BlueOSS has rebranded as BluLogix to reflect the company’s increasing efforts to improve customer service and reflect its core competencies in telecom best practices.

“For us, rebranding as BluLogix was the next logical step in our company’s growth trajectory,” said Tim Cook, BluLogix CEO, in a statement. “We embrace our roots as a carrier class BSS/OSS platform, which enabled us to significantly grow since our inception; however, we have uniquely expanded our service products and solutions since. Our new identity reflects just how far we have come.”

BluLogix will continue to serve customers with their billing and revenue services in addition to providing an expanded portfolio that includes business intelligence and analytics, cloud revenue service management and more, according to the announcement.

“BluLogix is first and foremost committed to transforming the customer experience, and that means evolving with the rapidly progressing industry,” said Cook.