https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

Sales & Marketing


The ASCII Group President Jerry Koutavas

ASCII Atlantic City 2014: What’s New for ASCII Members

  • Written by CJ Arlotta
  • October 24, 2014
The ASCII Group unveiled its roadmap going forward for its members at ASCII Atlantic City 2014. Here's what you need to know.

The ASCII Group has plans to launch additional private executive rooms to its forums, connect members with developers and integrators, offer early access programs and generate leads through a new program.

Headquartered in Bethesda, Maryland, the independent community of resellers and MSPs on Thursday at ASCII Atlantic City 2014 laid out what it has planned for its members going forward. The event, which was designed to bring marketing and sales tips to the doorsteps of MSPs, is being held this week at Bally’s. Nearly 200 solutions providers and more than 40 vendors are in attendance.

ASCII offers its members lead generation tools, outbound marketing, PR and market exposure, sub-contracting opportunities and mentors in the field. The group additionally aims to help its members lower operation costs by resolving channel-related issues.

“Our group represents a lot of business, and we leverage that in the marketplace,” said Jerry Koutavas, president at The ASCII Group.

Here’s where ASCII plans on taking its members going forward.

Private executive rooms. ASCII has plans to build out its forum even further. “We think we can take it to the next level,” he said. “Some people would like to have conversations in a non-competitive format, so we’re going to be building that.”

Developers and integrators. “We feel that we need access to good developers for this group,” Koutavas said. He said ASCII is working on finding ways to collaborate more with developers, with the hopes of providing members with additional development and integration resources.

Early vendor access. ASCII wants to work with vendors before their channel programs hit the market for everybody else. “We are looking for companies that are just now entering the channel that have good products that we can get access and a price concession early enough before it gets mainstream for the group,” Koutavas said.

ASCII is also working a new lead generation program for its members called Google AdWords Co-Ops, which is now available to members based out of Los Angeles. The service is designed to drive traffic back to ASCII members by leveraging long-tail keywords to generate content on landing pages. The group charges its members $100 a month for the service. 

Keep checking back to MSPmentor for updates, insights and rumors coming out of ASCII Atlantic City 2014. Email Senior Editor CJ Arlotta at cj.arlotta”at”penton.com with tips.

Follow CJ Arlotta on Twitter @cjarlotta and Google+ for further updates on the story above — or if you just want to say hello.

Tags: Agents Cloud Service Providers MSPs VARs/SIs Sales & Marketing

Most Recent


  • Controversy
    Microsoft Changing Partner Incentives Even as Channel Controversy Roars
    The terms take effect in October. “We are sharing updates now to help our partners plan ahead,” per Kevin McCarthy.
  • Google Cloud Starts New ‘Strategic’ Unit, Names Umesh Vemuri to Run It
    The changes coincide with yet another Google Cloud executive exit. Find out who’s leaving.
  • Unleash
    ThreatX Unleashes Xcellerate Partner Program for API Protection
    Demand for real-time API protection is skyrocketing.
  • Clouds around globe
    AWS Reaches 80 More Countries, Adds Public Sector to Ingram Micro Cloud
    Find out what’s going on at the world’s largest public cloud provider and the prominent cloud distributor.

One comment

  1. Avatar icloudmanaged.us October 26, 2014 @ 5:50 pm
    Reply

    I am requesting Jerry
    I am requesting Jerry Koutavas to join me on linkedin.com/in/Janieshelton. I would like more information on the private executive data rooms you are building. All the best, Janie Marie Shelton

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Europe skyline
    The Master Agent Model Is Taking Off in Europe
  • Kohler Power Unleashes New Global Power Partner Program
  • Deep Learning, AI
    From T1s to 'Human Experience': TBI's Bryan Reynolds Is Witnessing a Channel Revolution
  • Telcos are undergoing a steady transformation as brands attempt to escape their commodity roles as voice and data providers and become consumerfacing content and entertainment brands This year saw major brands taking major steps to advance this goal and to position themselves for leadership in the Internet of Things Verizon acquired Yahoo having purchased AOL two years ago and ATampT agreed to buy media giant Time Warner following its earlier acquisition of DirecTV And just as every company is a
    New Channel Chiefs at Forcepoint, Otava, PagerDuty Target Bigger Partner Share

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Partners Speak to Microsoft’s Rodney Clark Departure and New Requirements Controversy

May 18, 2022

The CF List: 2022’s 20 Top SD-WAN Providers You Should Know

May 18, 2022

Marketing All-Stars Share Their Focus for 2022 and Beyond

May 18, 2022

Industry Perspectives

View all

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Build Customers for Life with CX and Lifecycle Selling

May 16, 2022

Voice Analytics Are a Must-Have as Companies Evolve COVID-Rushed Tech

May 12, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

The AT&T Cybersecurity Incident Response Toolkit

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

.@threatx_inc rolls out first partner program. #APIprotection dlvr.it/SQd3Pd https://t.co/X6cvbgpijr

May 18, 2022
ChannelFutures

Our MSPs weigh in on @Microsoft's Rodney Clark’s sudden exit, and the shakeups and challenges the new NCE program h… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

[email protected] now reaches 177 countries — 80 more regions for the channel to target. And #AWS has a new #publicsector… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

Our CMO roundtable series concludes with members’ predictions on what their primary focus will be in the months ahe… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

“@IngramMicroInc's role is to be the enabler of an ecosystem,” @SahooSanj said at the company's cloud summit.… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

Take a sneak peak at BrightCloud's 2022 Threat Report. #Channel Partners #CyberThreats @Webroot… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

#GoogleCloudSummit unveils new solutions for #zerotrust, supply chain security. @googlecloud dlvr.it/SQZ2By https://t.co/37buEDQ030

May 18, 2022
ChannelFutures

.@Veeam CEO @anandeswaran is gunning for outsized share of data protection market at #veeamOn2022… twitter.com/i/web/status/1…

May 18, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X