AMD Ups the Ante vs. Intel
The CPU wars never seem to end. And now, AMD is looking to escalate the battle. The AMD 8-Series chipset is out, and with it comes newer ATI Radeon HD cards and Athlon II CPUs. Here’s the scoop on AMD’s more cost-effective 2010 offensive…
Not too long ago we covered AMD‘s high-end offering, the Phenom II X6 hexacore CPUs. AMD tried to push the envelop against Intel by offering more cores at lower prices. Intel’s current price-per value mainstream offering is the Core i5 brand. Intel offers 2- and 4-core variants, but AMD is focusing entirely on 4-core variants for their mainstream CPUs.
For AMD, it’s all about getting key technology into everyone’s hands with as low as a price tag as possible without sacrificing performance. And AMD claims they’ve got that down pat. High definition and 3D Computing are just a few of the things they’re looking to get into the hands of ‘mainstream’ consumers. (And why not mainstream VARs / system builders as well?)
So what are the hardware offerings?
- The AMD Athlon X4 640. AMD says it’s the first quad-core CPU in the Athlon II family clocked at 3.0Ghz. Drop it in your box and let the multitasking mayhem begin.
- Conservation more your style? The Athlon II X4 610e CPU clocks in at 2.4GHz and discreetly packs quad-core performance into small form factors and energy-conscious designs.
AMD has dubbed the initiative “The Ultimate Visual Experience.” Looking to find a niche for ‘any budget’ by combining multi-core CPUS with ‘value’, with quality 3D graphics.
Ironically, there’s no official word yet on price points, but this blogger expects them to be competitively priced against Intel’s offerings. Right now, Core i5’s are floating in the $180-300 range.