Aligning the Path to your Customers: Demand Clarity
In medieval times science was regarded as magic, as people felt it couldn’t be understood. In my early business experience, as a former deep software techie, business development and partnering couldn’t be an exact science. I wrongly believed you couldn’t clearly define how you map out how to get to your customers that every advertisement, PR piece, event and sales letter was a shot in the dark that by chance would produce some results.