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 Channel Futures

Sales & Marketing


3 Easy Steps to Successfully Manage Customer Expectations

  • Written by Elliot Markowitz
  • April 1, 2015

Today’s customers can be intensely demanding. It is nearly impossible to please them 100 percent of the time and there are some that seem to be never happy. Sometimes it is even better to walk away from such unruly customers rather than subject your team of professionals to them.

Today’s customers can be intensely demanding. It is near impossible to please them 100 percent of the time and there are some that seem to be never happy. Sometimes it is even better to walk away from such unruly customers rather than subject your team of professionals to them. However, pleasing customers is Job 1. The goal is always repeatable business, value-added business and not transactional one-offs. However, that often is easier said than done....

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