2,500 IT Pilgrims To Make Voyage To The IT Community’s Mecca
How involved are you in the industry?
I’ve stressed before the need to get involved in things outside the tech community (like going to your potential clients’ conventions and joining business clubs in your city), but I think it’s also VITAL to maintain close ties with other members of the industry.
That’s why I’ve urged many of my clients to attend IT Nation in Orlando from Nov 12-14 (and why I’m going myself!). Over 2,500 technology solution providers, business owners, managers, sales and marketing professionals, accountants, and technicians are all making a pilgrimage to learn about best practices and industry trends, as well as network with some key industry leaders.
David Lee, President at DigiVie Communications in Ottawa, Ontario, summed up why he thinks IT Nation is so important: “It’s a really great event. The one event we haven’t missed in 6 years! I find it’s hugely important for us to network with our peers in the industry to learn how to provide better and more effective, more valuable services for our clients.”
Colin Shantz of CopperTree Solutions in Waterloo, Ontario, knows the value of events like IT Nation as well. “I’m clearing my schedule and packing my bags,” he said. “[I’m looking forward] to being inspired, learning about industry trends, and networking with likeminded individuals.”
I think the most important thing to take away from IT Nation is the ability to find out what our peers are doing to see what works, what doesn’t work, and where we can help each other improve. We all know the value of best practices, after all.
“If you’re dealing with an IT support company who sits at home and doesn’t try to learn and find the best practices, they’re basically guessing!” David said. “I have some basic rules. First and foremost: no guessing what our clients want! When we’re not sure, we try to ask relevant questions so we can mutually discover solutions that make sense to everyone.”
So IT Nation should be both eye opening and a lot of fun.
But here’s the thing: you should be doing this ALL THE TIME.
A lot of MSP owners shy away from relationships with other peers in their position, and that’s a terrible idea. Yeah sure, you might end up being competition with some of these people, but that doesn’t mean you can’t help and learn from each other. I have clients who live pretty close to each other who are the best of friends, even when one of them manages to snag a contract out from the other. They know that’s business, but they also know that our community is made better by sharing knowledge and techniques.
That’s one of the reasons why Ulistic hosts regular Executive Group events, bringing our clients from different market areas together to talk about their businesses. We don’t just want to make good websites and marketing strategies for our clients; we want to help them make their businesses better. And the best way to do that is to encourage collaboration in the community.
So, how much are you getting involved in the industry? Do you have colleagues and friends that you talk to regularly about your business? Are you sharing ideas and getting inspired to make positive change in your company?
You should be.
IT Nation is a fantastic opportunity for MSPs, better than pretty much any other. But if all you do is attend that once a year and then hide in your cave the rest of the time, you’re holding yourself back.
Ulistic provides marketing services to managed services providers. The Ulistic team acts as part of your team, engaging and working with your MSP each day to assist in providing the foundation for stratospheric success. Learn more at Ulistic.com.