https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • Analytics
    • Artificial Intelligence
    • Cloud
    • Data Centers
    • Desktop
    • IoT
    • Mobility
    • Networking
    • Open Source
    • RMM/PSA
    • Security
    • Virtualization
    • Voice/Connectivity
  • Strategy
    • Back
    • Best Practices
    • Business Models
    • Channel 101
    • Channel Programs
    • Channel Research
    • Digital Transformation
    • Diversity & Inclusion
    • Leadership
    • Mergers and Acquisitions
    • Sales & Marketing
    • Specialty Practices
  • MSSP Insider
    • Back
    • Business of Security
    • Cloud and Edge
    • Endpoint
    • Network
    • People and Careers
    • Training and Policies
  • MSP 501
    • Back
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Our Sponsors
    • From the Industry
    • Content Resources
    • COVID-19 Partner Help
    • Galleries
    • Podcasts
    • Reports
    • Videos
    • Webinars
    • White Papers
  • EMEA
  • Awards
    • Back
    • Excellence in Digital Services
    • 2020 MSP 501
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Partners Evolution
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
  • Channel Mentor
    • Back
    • Channel Market Intelligence
    • Channel Educational Series
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Digital Service Providers
  • Cloud Service Providers
  • CHANNEL PARTNERS ONLINE
 Channel Futures

Sales & Marketing


2016 Presidential Race Heats Up: Why You Should Take Notice

  • Written by Elliot Markowitz
  • April 17, 2015
The 2016 run for the White House is starting to heat up. Solution providers need to start paying attention, because who will be elected will affect their business.

The 2016 run for the White House is starting to heat up, with many candidates officially throwing their hats in the ring over the last few weeks. The general election may be 18 months away, but the primaries are coming soon and the field is starting to get crowded. In all probability, we will see even more candidates come forward in the coming weeks.

On the Republican/Conservative side we officially have Sen. Rand Paul (R-KY), Sen. Ted Cruz (R-TX) and Sen. Marco Rubio (R-FL). On the Democratic side we of course have former New York senator and former secretary of State Hillary Rodham Clinton (D).

Political experts are expecting a few more contenders, most likely Florida Governor Jeb Bush, Wisconsin Governor Scott Walker and New Jersey Governor Chris Christie for the Republican ticket. And Democratic National Committee Chair and Florida Congresswoman Debbie Wasserman Schultz recently said there will definitely be a Democratic primary and Clinton will have competition—although no clear competitor has stepped forward yet. Sen. Elizabeth Warren (D-MA) has already stated she would not run.

With the current state of foreign affairs and the economy it’s obvious to state that the next president will have a profound impact on the future of the country and the world. But the next president also will be facing issues that drill down to the heart of small and medium business owners and how they operate. So solution providers, again, take notice.

Many people support candidates based on emotional issues such as abortion/right-to-life, or their stance on gay marriage. People differ on national security and foreign policy strategies. Sadly, even the color of someone’s skin or their gender can play a role. And while everyone has their own set of criteria, it behooves business owners to know how a presidential candidate could impact their business, employees and industry.

Let me be clear: The VAR Guy is in no way publicly backing any candidate or trying to sway voter opinion. Voting is a very personal matter and should be. That said, however, I believe every voter should be as informed as possible, especially if they are business owners and have employees that depend on them.

For solution providers, there are many issues on the table that the next president will have the ability to influence. Again, where you stand on these is your choice, but stand you should. Below are three main areas that are certainly going to be hot buttons for the next administration and will have an impact on your business:

  1. Minimum Wage Increase: While the federal government sets the national minimum wage, states have the ability to set the bar higher if they’d like. The current Federal minimum wage is $7.25 per hour. There is a tremendous pressure on the federal government to consider raising that rate so states will as well. Some believe a raise in rates will make employees more productive and infuse more cash into the economy. Others believe it will force employers to hire fewer employees and raise their prices, therefore creating less spending. As a business owner, only you know how a forced minimum wage increase will affect your company.
  2. Immigration Reform: Most agree that blanket amnesty is not the solution, but the immigration issue needs to be addressed. This fight is going to continue into the next administration regardless of what President Obama and the current Congress currently decide. Everyone agrees something needs to be done. The IT industry needs more qualified workers; however, where that labor pool comes from is hotly debated. Many believe streamlining the path to citizenship will be good for companies, as they can draw from a deeper employee pool and legally hire more workers. Others feel it actually may increase unemployment and result in more social services and higher taxes. The situation in every state is also very different. Again, as a business owner, only you know how an influx of new citizens will positively or negatively affect your business and community.
  3. Healthcare Reform, Again: Right now "ObamaCare," or the Affordable Care Act, is the law of the land. But it is already being challenged and re-challenged. Businesses already have had to adjust and are waiting to see what the current Congress is is going to do, if anything. Some states are still protesting the law and some of the presidential candidates said they are in favor of eliminating it if they get elected. No one really knows what will happen with health care, but all agree there will be more changes in the coming years. In some states, business owners have responded favorably, saying their rates have not increased and their employees actually do have more options. In other states, companies are saying it has hamstrung them, delayed hiring and increased their costs. Regardless, it is safe to say ObamaCare has touched every small to midsize business and more uncertainty is on the horizon.

These are oversimplifications of very complex issues. However, they are important, because the future of your company may depend on how these three areas shake out. You can be informed without being polarizing.

Knock 'em alive!

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Sales & Marketing

Related


  • Business hands together, diversity
    Intel Partner Alliance Unifies All Programs, Provides New Opportunities
    The new program is designed to enhance Intel's relationship with valued partners.
  • Select a Hire
    Commvault Partners Get New Global Leader with Dell EMC Vet
    Mercer Rowe is moving to a new role strengthening Commvault's Asia Pacific business.
  • Money Bag
    Pax8 Follows Wirehive Acquisition with $96 Million in New Equity Capital
    The new funding will allow Pax8 to better support partners.
  • Alteryx Chooses Palo Alto Networks Vet to Lead Go-to-Market Plan
    Learn more about who will lead Alteryx's global go-to-market (GTM) organization.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • MSP 501 Newcomer Award: Oosha Limited Comes of Age
  • High Stress, Demand for Security Services Among MSP Pain Points
  • New LogicMonitor Partners to Fuel Southern EMEA Growth
  • Invosys Buys Avaya Installation Expert Atrium Telecom in UK Consolidation

Galleries

View all

New, Changing Partner Programs: AWS, Tech Data, Avaya, Verizon

January 11, 2021

Industry Perspectives

View all

Help Your Customers Mitigate Malware: Viruses, Worms, and Trojans…Oh My!

January 15, 2021

SMBs’ Cybersecurity Risk Awareness Is Rising

January 13, 2021

Your Cloud Data Is Protected, But Is It Portable?

January 12, 2021

Webinars

View all

Blueprint for a Scalable MSSP Practice in 2021

January 21, 2021

Who’s Behind the Mask? Hacker Personas Explained

January 26, 2021

How Managed Hosting Providers Thrive with the Alternative Cloud

February 24, 2021

White Papers

View all

Why Subscription Business Model

January 15, 2021

The Ultimate MSP Guide to Sales Efficiency

January 14, 2021

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools

January 14, 2021

Upcoming Events

View all

Channel Partners Virtual

March 2, 2021 - March 4, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Videos and Fastchats

View all

FASTCHAT: How SOAR Eliminates Security Challenges and Elevates Service Provider Revenues

January 6, 2021

Happy Holidays from Channel Partners & Channel Futures!

December 21, 2020

FASTCHAT: How Old, Unpatched Technologies Are Creating New Security Threats for MSPs and Their Customers

December 3, 2020

Twitter

ChannelFutures

.@IBMServices snaps up #MSP Taos for #hybridcloud expertise. dlvr.it/RqggQR https://t.co/Fy3uPDtLNw

January 16, 2021
ChannelFutures

.@LenovoBusiness launches its thinnest #ThinkPad to date @CES, revamped ThinkBooks and #ThinkReality glasses.… twitter.com/i/web/status/1…

January 16, 2021
ChannelFutures

Help your customers mitigate #malware @Tech_Data #cryptolocker #antivirus #ransomware #cybersecurity… twitter.com/i/web/status/1…

January 15, 2021
ChannelFutures

Advantages of the Subscription business model for MSPs and IT Resellers @kaspersky dlvr.it/RqgDJn https://t.co/ay694fudp3

January 15, 2021
ChannelFutures

Cloud #distributor @Pax8 launches in UK with leadership team in place. dlvr.it/RqfJWx https://t.co/RsKDCowM5V

January 15, 2021
ChannelFutures

bit.ly/3oO2vFY twitter.com/Craig_Galbrait…

January 15, 2021
ChannelFutures

The Ultimate MSP Guide to Sales Efficiency @zomentum dlvr.it/Rqc63q https://t.co/rHIVLkR01K

January 15, 2021
ChannelFutures

Eight Reasons Why MSPs Need IT Industry-Specific Sales Tools dlvr.it/Rqc62k https://t.co/MQDcIYc7G9

January 15, 2021

MSSP Insider

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Channel Partners Online

Want more? Find more channel news and analysis on our sister site, Channel Partners.

Media Kit And Advertising

Want to reach our audience? Access our media kit

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Online
  • Channel Partners Events
  • MSP 501
  • MSSP Insider
  • IoT World Today
  • Webhostingtalk

WORKING WITH US

  • Contact
  • About us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X