Can Tigerpaw Software Further Raise Its Profile in 2011?
Generally speaking, I think ConnectWise and Autotask have the largest installed bases among MSPs running PSA (professional services automation) software. But rival Tigerpaw Software took some noteworthy steps to raise its profile in 2010. The big question: Can Tigerpaw further raise its visibility in 2011? Here’s some perspective.
In recent days, Tigerpaw President James Foxall apparently sent a note to the company’s customer base. Within the note, Foxall mentions several key initiatives at the company. They include:
- The Four Pillars of Success: Which involve organizing a business, optimizing the customer experience, fueling the beast and creating excellence.
- Releasing Tigerpaw 11: Foxall claims it’s the “most intuitive, enjoyable, and feature-rich product” in the company’s 26-year history.
- Hosting the first Tigerpaw User Conference: More than 400 partners attended the Dallas conference; a second annual event is scheduled for 2011.
- Launching the Tigerpaw Community, evolving the Customer Advisory Group, creating and renewing partnerships, and being visible.
Admittedly, Tigerpaw’s rivals took some of those community-building steps above years ago. But Foxall is promising continued advancements in 2011. His letter to customers and partners includes teasers for an enhanced affiliate program; a stronger channel strategy and presence; education for IT/VARs and Telephony companies looking to “cross the aisle”; a new Tigerpaw Exchange Integrator with support for Exchange 2010 and Hosted Exchange; automatic payment processing including credit card and ACH processing; new Service Order Templates and Recurring Service Order Engine; and more training videos.
So what’s missing? A cloud and SaaS strategy. Is that a bad thing? Not necessarily. Tigerpaw has a loyal on-premise following. And plenty of MSPs and VARs prefer on-premise business management tools. But I do wonder if Tigerpaw needs to introduce a hosted version. After all, Autotask is a pure SaaS offering, and ConnectWise offers on-premise and hosted versions.
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