Autotask will take its IT leadership know-how to London next month, hosting an event at The Royal Institution that includes a keynote address from the British rugby legend who applied metrics to lead his team to World Cup success, Sir Clive Woodward.

The event for UK-based managed service providers (MSPs) will provide educational, business-building sessions and industry insights from both customers and executives.

The event agenda also includes an industry trends presentation from industry analyst TechMarketView, product- and business-focused educational sessions, and a networking lunch designed to encourage peer-to-peer collaboration.

So what does the event mean for MSPs? Mark Banfield, Autotask’s vice president of international, said the event could help attendees find out exactly what it takes to use analytics to build and grow their businesses.

“By applying our Smart IT approach to focus on efficiency, accountability and insight from analytics, customers gain a distinct competitive advantage,” he said in a prepared statement. “The featured speakers, educational sessions and networking opportunities at this event will give them the information and tools they need to positively impact their operations and improve business outcomes.”

The Autotask event will take place July 15. Event registration is now open, and MSPs can sign up here.

What are your thoughts on Autotask? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].