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 Channel Futures

Open Source


Ubuntu Netbook Strategy Faces Four Questions

  • Written by Joe Panettieri 1
  • June 9, 2008

Canonical has finally “branded” its Internet-centric device strategy for Ubuntu. The company says “Ubuntu Netbook Remix” devices will emerge as affordable, power-efficient, small screen devices driven by Intel’s Atom processor. But which PC companies and device makers will back Ubuntu on netbooks? Here are some thoughts, plus four key questions facing Canonical’s netbook strategy.

1. Asus eeePC: Yes, I’ve got one. And my kids are addicted to it. The eeePC has proven that there’s a market for low-cost sub-notebooks (quietly driven by Linux). Will Canonical successfully leverage learnings from the Asus eeePC, or will Canonical wind up competing in some ways with the device? It sounds like the netbook is designed more for handheld device use, while the eeePC truly is a mini-notebook.

2. Google Android: Yes, Android is primarily for next-generation smart phones. But it’s got a ton of hype and numerous backers across the hardware, software and service provider landscape. As developers get tied up with iPhone 2.0, Google Android and other big consumer projects, will they have time for Ubuntu on netbooks?

This shouldn’t be too much of a problem, since Ubuntu has massive user and developer communities. The bigger problem may be the press, which will be focused heavily on Android toward the end of this year — right around the time that netbooks are expected to debut.

3. Apple iPod Touch: Canonical says Ubuntu netbooks will allow consumers to “enjoy email, instant messaging, Internet surfing and on-line access to photos, videos or music with an affordable, reliable device.” That sounds quite a lot like the Apple iPod Touch (“iTouch”), yet another Apple device that my nephews are addicted to. Canonical will need to draw clear lines of differentiation between netbooks and the iTouch.

4. OEMs: Dell seems pretty pleased selling some PCs with Ubuntu Linux preinstalled. But can Canonical convince big PC companies and device makers to back Ubuntu netbooks? We should have some answers later thus year, when OEMs begin to introduce netbook devices, according to Canonical.

Tags: Cloud Service Providers Digital Service Providers MSPs VARs/SIs Mobility Open Source

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7 comments

  1. Avatar Four Questions Facing Ubuntu Netbook Strategy | Server Tales June 10, 2008 @ 6:55 am
    Reply

    […] by Intel’s Atom processor. But which PC companies and device makers will back Ubuntu on netbooks? Here are some thoughts, plus four key questions facing Canonical’s netbook strategy. Canonical has finally “branded” […]

  2. Avatar dns June 10, 2008 @ 10:05 am
    Reply

    1. This is focused on eeepc like devices and should run on a wide range of devices, It is mainly designed for touch based interfaces but it will work fine in any device in this class.

    2. google android is vaporware at the moment. All we have is a sdk and the promise that they will release the source coode some time in the future. Android requires an arm 5 based cpu but because of the way it is built it may be possible to port it to x86. to build an adroid app you go from java gt; bytecode gt; android vm. We need the full source code for android under a licence that allows redistribution (the sdk currently has restrictions). Though there are more open source than commercial developers there tends to be a large lag time between a massive code dump and a vibrant community.

    3. it is a touch friendly interface with large buttons to make it friendly for fingers.

    4. it IS a oem distribution not a consumer distribution. It is designed for an oem to customise it. This is a base for the oem to build on, an oem is able to customize with a different look and possibly commercial packages such as multimedia codecs and other commercial packages not in ubuntu.
    I would not be surprised if there are products within a month there may have already been devices announced that run or are planning to run it.

  3. Avatar Ubuntu Look raquo; Ubuntu Netbook Strategy Faces Four Questi June 11, 2008 @ 12:36 am
    Reply

    […] Read more at Works With U […]

  4. Avatar links for 2008-06-12 laquo; My place June 12, 2008 @ 2:36 am
    Reply

    […] Ubuntu Netbook Remix Strategy Faces Four Challenges | Works With U Canonical has finally “branded” its Internet-centric device strategy for Ubuntu. The company says “Ubuntu Netbook Remix” devices will emerge as affordable, power-efficient, small screen devices driven by Intel’s Atom processor. (tags: ubuntu linux gadgets streategy market growing) […]

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  6. Avatar Canonical Supports Wayland Display Server, But Where Is It? September 20, 2011 @ 5:47 pm
    Reply

    […] Ubuntu Netbook Strategy Faces Four Questions […]

  7. Avatar Ubuntu Linux and Wayland Display Server: Status Update | LIN September 27, 2011 @ 4:24 am
    Reply

    […] Ubuntu Netbook Strategy Faces Four Questions […]

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