Red Hat Preps Virtualization Acceleration Strategy
Red Hat is preparing to announce several virtualization and cloud initiatives at the Red Hat Summit, scheduled for June 22-25 in Boston. The VAR Guy poked around and learned about some Red Hat channel partner efforts scheduled for June 21-22. Here are some preliminary details from Red Hat Global Channel Chief Mark Enzweiler.
Red Hat started to generate some Red Hat Enterprise Virtualization (RHEV) buzz in late 2009, but Enzweiler concedes it’s time to pump up the volume. In fact, Red Hat will promote some sort of RHEV acceleration program to partners at the summit, Enzweiler hints. “We didn’t put our full effort behind RHEV in Q4,” says Enzweiler. “You’ll hear far more at the summit.”
Heading up to the summit, Enzweiler says, Red Hat has been busy re-qualifying its partner base in order to ensure high end-customer satisfaction. Also, Red Hat has been pushing partners to specialize in middleware, virtualization and Linux. Says Enzweiler: “We’ll invest in partners that specialize.”
Also of note: Red Hat has formed a business unit focused on the cloud. The goal is to help customers and partners build bridges and strategies from virtualization to private clouds to public clouds, notes Enzweiler. As part of that effort, Red Hat launched a cloud certification program in mid-2009 that includes Amazon.com. Plus, Symbian recently disclosed plans to build its cloud atop Red Hat’s software.
So, how is Red Hat performing overall? Enzweiler couldn’t provide deep financial details because Red Hat is publicly held and closes its current quarter within days. But generally speaking, it sounds like Red Hat’s strategy to build multiple revenue streams — Linux, virtualization and middleware — is catching on with more and more partners.
Plus, it’s safe to expect Red Hat to have a prominent spot in The VAR Guy’s second annual Open Source 50 report, which tracks the open source IT channel (the report debuts within hours…).
Meanwhile, the broader Linux market may experience dramatic changes. Canonical continues to expand its management team to promote Ubuntu; Novell will announce financial results today amid potential plans to sell the company; and Mandriva is listening to offers from potential investors.
Red Hat doesn’t suffer from such distractions. Instead, watch for virtualization and cloud moves involving partners at the Red Hat Summit.