Google Android’s Next Move: Your Living Room
Where is Google Android heading next? The answer likely involves the operating system leaping from tablets and smartphones onto a gaming system in your living room. That’s right: Android (riding a video game console called OUYA) could compete with Microsoft Xbox 360 and 720, PlayStation 3 and 4 and Nintendo Wii U. Here’s why you should actually care.
The OUYA, priced at $99, is accepting preorders now. You can find all the technical details here. But here’s the really important part: All games include free trials, and there will be an app store.
Yup: smartphone-type and tablet-type software pricing models are coming to the gaming console market. The VAR Guy wonders: Are the days of $60 video games coming to an end? Hmmm…
Developers will decide the pricing for the OUYA games. The initial download must be free, and a 30 percent fee goes to OUYA for paid purchases. True believers apparently include Ed Fries from the original Xbox team.
OUYA is even welcoming hackers to the party, saying the gaming console is “built to be hacked.”
The bigger picture: So why should VARs care abour OUYA. Sure, a lot of channel geeks are gamer geeks. But far more importantly, OUYA could be the latest example of cloud computing and low-cost apps disrupting traditional on-premises computing devices running expensive software.
As of August 2012, OUYA was indicating that the gaming system would ship by March 2013.