Digium Attracts 400 Resellers
Digium, the poster child for open source IP phone systems based on Asterisk, has built a partner channel that now includes nearly 400 solutions providers. Back in May 2008, that figure stood closer to 250 partners. So, what’s driving Digium’s success in the IT channel? Take a look.
For starters, it helps to offer a cost-effective, reliable open source PBX that runs on IP networks and disrupts traditional, legacy PBXes that carry big price tags.
Second, it helped when Digium acquired SwitchVox, another channel-friendly company focused on Asterisk. The VAR Guy noted SwitchVox’s channel momentum back in December 2006. Now, Digium is profiting from that momentum.
Third, major IT vendors and network hardware suppliers continually underestimate Asterisk’s momentum. The VAR Guy hears regularly from big networking firms and solutions providers who say Asterisk isn’t ready for prime time.
Remember, the Unix folks once said the same thing about Microsoft and Windows NT. And the Microsoft folks once said the same thing about Linux. Now, it’s Digium’s turn to slay a few unsuspecting giants.
According to FierceVoIP, Digium CEO Danny Windham (a veteran of Adtran) estimates that the company’s partner ranks have roughly doubled in only six months. Those numbers match The VAR Guy’s own estimates.
Armed with those partners, Asterisk should continue to disrupt the traditional PBX landscape.