Canonical's Latest Ubuntu Developer Pitch
Canonical is making multiple moves to engage and energize Ubuntu software developers. The latest example involves Ubuntu Opportunistic Developer Week, scheduled for March 1 to 6, 2010. Here are some quick details plus the implications for Ubuntu in business.
Rewind to September 2009. At the time, Canonical was busy polishing Ubuntu 9.10 for its October 2009 launch. But some Canonical insiders (such as John Pugh) had already shifted their attention to Ubuntu 10.04 — a long term support (LTS) release.
The big priority: Making sure Ubuntu 10.04 (Lucid Lynx) had a growing base of ISV support when it arrives in April 2010, thereby improving Ubuntu’s chances of catching on with businesses, service providers and cloud providers.
Two Moves Worth Watching
Fast forward to the present and Canonical has made multiple moves to strengthen the Ubuntu ISV story. Incoming COO Matt Asay arrives with a big Rolodex filled with ISV contacts and boardroom relationships.
Next up, Jono Bacon, Canonical’s Ubuntu Community Manager, is preparing an online learning event called Ubuntu Opportunistic Developer Week. It’s scheduled for sometime around March 1 to 6. During the event, Bacon hopes developers will share stories about how “you put together an application, how it scratched your itch and what tools you used.”
Multiple Small Successes
Sure, Canonical still wants big ISVs like Oracle to support Ubuntu Server Edition and Ubuntu’s desktop and mobile counterparts.
But Canonical seems to be focusing on smaller, quick-hit ISV wins — involving everyone from systems management companies Groundwork Open Source to antispam specialists like Mailspect.
WorksWithU will closely watch the Ubuntu Opportunistic Developer Week for more potential signs of progress.