GoTo just introduced its new contact-center-as-a-service (CCaaS) solution within GoTo Connect. It’s the company’s first new product since rebranding from LogMeIn last month.

GoTo says its contact center as a service can improve the customer experience and support employees. It aims to enable secure customer and prospect engagement through multiple channels. Built in the new GoTo application, GoTo designed the new offer for SMBs. While offering customer-facing staff flexibility, it also lets users access an employee IT management and support offering for free with the recently launched GoTo Resolve.

With many traditional contact center services too expensive and complicated for SMBs, GoTo says its CCaaS is easy to deploy, manage, update and scale.

GoTo’s Paddy Srinivasan

Paddy Srinivasan is chief product and technology officer at GoTo.

“At its core, GoTo aims to make remote work easy and affordable for all companies, no matter their size. That is what we have done by expanding GoTo’s Contact Center options to meet more customers engagement needs,” Srinivasan said. “Gone are the days of SMBs feeling like costly and overly complicated contact centers are out of their reach. We believe that small businesses especially can benefit from the ability to engage with their customers across a variety of channels. With GoTo’s new Contact Center we are enabling just that with a simple, easy to deploy, and affordable contact center solution.”

Meeting The Needs of SMBs

The GoTo Contact Center solution has evolved to meet the needs of SMBs with updates including: