https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Tech Services Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity, Equity & Inclusion
  • MSP 501
    • Back
    • MSP 501 Information Center
    • 2021 MSP 501 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • DE&I 101
    • Top Gun 51
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Partner Program

Zoom Transforms Global Partner Program, Offers Additional Resources

  • Written by Claudia Adrien
  • March 28, 2022
The program also expands benefits and introduces Zoom phone with native capabilities for resale partners.

Zoom has launched its Zoom Up Partner Program, which the company says rewards partners for their continued investments in Zoom. It introduces new ways to engage and leverage the Zoom platform. And for the first time, it offers the resale of Zoom Phone with Zoom calling plans for qualified partners in select countries.

Zoom Up incentivizes partners to become more knowledgeable, the company said. It expands their customer reach and differentiates their business by providing key business benefits.

  • It launches Zoom Phone with native capabilities. This enables qualified partners in select countries to sell the full suite of Zoom Phone licenses with Zoom calling plans. It opens the opportunity for resale partners to offer the full Zoom platform.
  • Zoom Up provides a single and simple architecture, the company said. It’s a unified program that the company designed to further align Zoom and its partners. These include resellers, carriers, distributors, ISVs, technology solutions brokerages, referral partners and more.

Marketing Tools

The company has also rolled out an array of other benefits.

  • Rewards for partner investment. This newly redesigned program directly aligns partner rewards with the partner’s level of investment in Zoom. As a result, it incentivizes continued growth within Zoom’s ecosystem of partner resources.
  • The program gives partners the opportunity to expand their Zoom skills through new competencies and accreditations. Zoom Up provides a clear road map of how partners can further develop their desired areas of expertise.
  • The new partner program also unlocks marketing benefits and resources for partners. The Partner Demand Center offers demand generation in any language. Additional marketing development funds are provided for the highest levels of the Zoom Up Partner Program.
Zoom's Laura Padilla

Zoom’s Laura Padilla

Laura Padilla is head of global business development and channel at Zoom.

“Our partners are fundamental to our growth and success at Zoom. This is why we are constantly evaluating new ways to improve and offer additional benefits to our partner ecosystem,” Padilla said. “Just as Zoom focuses on delivering happiness to our customers, we strive to deliver partner happiness. I am extremely excited about the introduction of the Zoom Up Partner Program. The introduction of Zoom Up is the next phase in our continued evolution and demonstrates our commitment to joint success with our partners.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.
Tags: Agents VARs/SIs Business Models Channel Chatter Cloud New/Changing Channel Programs Sales & Marketing Strategy Telephony/UC/Collaboration

Most Recent


  • New Solutions
    Google Cloud Security Summit: New Solutions for Zero Trust, Software Supply Chain, More
    The new solutions will help partners help their customers more quickly and easily adopt Google Cloud’s security capabilities.
  • Veeam CEO Anand Eswaran at VeeamON 2022
    Veeam's New CEO Wants 'Outsized' Data Protection Software Market Share
    Veeam CEO Anand Eswaran shares ambitious goal at VeeamON conference, where he also shared alarming ransomware trends.
  • Technology Market Opportunities Abound Amid Market Volatility
    There are new and increasing opportunities for those eager to embrace the future of technology.
  • marketplace
    AppDirect Adds Aryaka to AppSmart Marketplace in SD-WAN, SASE Milestone
    Aryaka simplified its technology portfolio and created offerings that can be purchased in a marketplace.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Artificial intelligence (AI), machine learning
    Ingram Micro Gets a Digital Makeover with AI, Machine Learning
  • ccaas
    Intelisys Partners Get Access to Google Chrome
  • #1 Foam Finger
    Randori Partners Get First Official Channel Program for ASM Adoption
  • Robot hand unlocking a lock
    PlanetOne Partners Get Access to Darktrace Cybersecurity Portfolio

Upcoming Events

View all

Channel Partners Europe

June 14, 2022 - June 15, 2022

MSP Summit

September 13, 2022 - September 16, 2022

Galleries

View all

Google Cloud Security Summit: New Solutions for Zero Trust, Software Supply Chain, More

May 17, 2022

Unprecedented Times Impacting Cybersecurity Channel Partners

May 16, 2022

8 Channel People Making Waves This Week at Avant, Cisco, Databricks, More

May 13, 2022

Industry Perspectives

View all

A Sneak Peek at the 2022 BrightCloud Threat Report

May 17, 2022

Build Customers for Life with CX and Lifecycle Selling

May 16, 2022

Voice Analytics Are a Must-Have as Companies Evolve COVID-Rushed Tech

May 12, 2022

Webinars

View all

Simplifying SaaS Security for MSPs

April 27, 2022

How to Supercharge The Network to Support Your IT Superhero Moves

May 3, 2022

The 2022 MSP Challenge: Scale Service Delivery Despite the Talent Gap

April 21, 2022

White Papers

View all

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

The AT&T Cybersecurity Incident Response Toolkit

April 4, 2022

Channel Futures TV

View all

AT&T, Microsoft, Cisco, ThreatLocker on Unlocking Partner Potential

Agents Share ‘Secrets,’ Industry Opportunity

May 11, 2022

Vonage Addresses Potential Partner Opportunity via Acquisition by Ericsson

May 5, 2022

Lumen Technologies ‘Built for Growth and Scale’

May 4, 2022

Twitter

ChannelFutures

Take a sneak peak at BrightCloud's 2022 Threat Report. #Channel Partners #CyberThreats @Webroot… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

#GoogleCloudSummit unveils new solutions for #zerotrust, supply chain security. @googlecloud dlvr.it/SQZ2By https://t.co/37buEDQ030

May 18, 2022
ChannelFutures

.@Veeam CEO @anandeswaran is gunning for outsized share of data protection market at #veeamOn2022… twitter.com/i/web/status/1…

May 18, 2022
ChannelFutures

#ChannelEurope keynote with @contextworld addresses partners staying calm amid market volatility.… twitter.com/i/web/status/1…

May 17, 2022
ChannelFutures

Read about how the partnership between @AryakaNetworks and @AppSmartcom is a milestone for both companies.… twitter.com/i/web/status/1…

May 17, 2022
ChannelFutures

.@pathlock secures $200 million in new funding, announces M&A to increase capabilities. #appsecurity… twitter.com/i/web/status/1…

May 17, 2022
ChannelFutures

Mark your calendar for our upcoming #VirtualWorkshop! On May 26th at 2 p.m. EDT, this session will show you the pow… twitter.com/i/web/status/1…

May 17, 2022
ChannelFutures

Let's take a look at last year's incredible #DEI101 honorees > spr.ly/6015zEq67. The nomination form is open… twitter.com/i/web/status/1…

May 17, 2022

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X