WekaIO (WEKA) has launched its new global channel partner program, WEKA X. The company says this renews its commitment to a channel-led, partner-first sales strategy.

The data platform provider gives value-added resellers, system integrators and managed service providers a comprehensive toolkit. This includes training, certifications, exclusive pricing and incentives to streamline deal registration. It helps them build a profitable business with WEKA.

WEKA says its data platform meets the demands of AI, machine learning and high-performance computing that strain traditional data architectures. It addresses performance-intensive workloads in the cloud, at the edge, on-premises and in hybrid cloud environments.

WEKA’s Jonathan Martin

Jonathan Martin is president at WEKA.

“The market has reached an inflection point. Organizations want to use next-generation technologies like AI and ML to solve previously insurmountable challenges and achieve critical breakthroughs in research and discovery. They quickly realize their legacy data architectures are holding them back,” Martin said. “This is driving a complete rethink and replacement of the enterprise data stack as we know it, presenting a significant opportunity for the channel. WEKA is the x-factor they need to capitalize on it.”

Next-Generation Technologies

The WEKA data platform delivers a significant technology advantage to channel partners that want to help their customers harness next-generation technologies, the company said. Its advanced architecture helps to solve complex data challenges and can eliminate the data silos and latency caused by traditional data architectures. The platform replaces them with efficient streaming data pipelines capable of harnessing the full potential of AI, ML and HPC investments. The goal is to unlock maximum value from their data.

The WEKA X partner program offers three partner tiers – pro, prime and premier – aligned to annual revenue generated with WEKA. The benefits include expert training and enablement, accelerated deal registration and exclusive benefits for premier partners.

Channel partners can also buy the WEKA data platform directly from WEKA. Or it can do so through its network of server and cloud partners. This gives partners complete control of how they procure and deploy it in their customers’ environments.

WEKA’s Jeff Echols

Jeff Echols is vice president of channel and strategic partnerships at WEKA.

“Empowering our global channel partner network is a top priority for WEKA,” Echols said. “The WEKA data platform delivers the next-generation approach they and their customers need to transition from traditional data silos to streaming data pipeline architectures and fully capitalize on AI, ML and HPC. The WEKA X partner program provides accelerated deal registration, tools, resources, support and the exclusive benefits they need to optimize for profitability and success.”