VMRay, a Germany-based provider of automated malware analysis and detection solutions, has launched its first official partner program.

The new global partner program will be led by Zac Kenney, the company’s channel sales manager. VMRay’s go-to-market channel partners include VARs, MDRs, MSSPs, distribution and fulfillment partners across EMEA, APAC and the Americas that have expertise in both the public as well as the private sector.

Kenney tells us that while his company has worked with a handful of partners in the past, this launch marks VMRay’s commitment to building and developing a global channel program.

VMRay’s Zac Kenney

“Building a channel program is the obvious next step in the evolution of VMRay,” he said. “With the Series B funding last year it was clear that a channel program was needed to help the company meet its growth goals going forward. VMRay technology offers a truly unique solution for cybersecurity experts. We wanted to leverage the channel to get the message out as quickly as possible.”

With the program, partners gain access to the VMRay platform and its suite of interconnected malware analysis and threat detection solutions, including VMRay Analyze, VMRay Detector and VMRay Email Threat Defender.

“We spoke with the handful of partners who are currently working with VMRay to gather their feedback on what was working and what could be improved,” Kenney said. “I have 15-plus years of experience in channel sales. Leadership at VMRay has years of channel experience as well. We even brought in outside consultants to help us even further. We spent months developing a partner program that will benefit our channel partners and ultimately provide our customers with the solutions they need to protect their organizations.”

Making it easy to do business with VMRay was a top priority when developing the program, Kenney said.

“I joined VMRay as the first dedicated channel account manager at the company and we’re already developing plans to expand the team,” he said. “We’re developing systems and processes that will help support our partners in terms of training, sales enablement and marketing support. And we’re just getting started.”

“As malware has grown more sophisticated and pervasive, it’s more important than ever to be able to offer and integrate the best solutions in the market to our customers,” said Joon Pang, CEO for Coontec, a Seoul-based VAR. “VMRay has distinguished itself in the crowded threat detection market by being able to detect evasive malware through its unique hypervisor-based monitoring technology. We are confident that our customers will continue to see the immense value VMRay’s product portfolio provides to their security teams.”