Channel Partners

January 12, 2009

1 Min Read
VARs Cite Worst Practices in Channel Survey

Read the fine print. That was one of the watchwords VARs shared in a poll by Business Solutions magazine about the worst practices of their channel vendors. VARs said knowing what you are getting into will help avoid falling victim to some of the worst practices.

Among these were:

  • Giving special pricing to VARs competing for the same business

  • Calling in to a VAR customer without notifying the VAR

  • Favoritism in deal registration

  • Lack of support

  • No accountability for service problems

  • Outdated and cost-prohibitive training

  • Rude customer service reps

  • Pricing retail below wholesale

And, big surprise …

  • Channel conflict

The comments were part of an annual survey wherein VARs were asked to rate their vendor partners on a scale with 0 being the worst and 5 being the best.

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