Toshiba America Business Solutions Inc. (TABS) has announced a strategic agreement with Hewlett-Packard (HP) (HPQ) that allows Toshiba to sell HP’s laser jet product line to customers. This agreement expands and strengthens Toshiba’s overall product offering while also meeting the needs of HP-loyal customers.

Toshiba’s elite partnership benefits both dealers and their customers, with dealers receiving pricing discounts that translate to cost savings for the customer. Additionally, access to HP’s line of laser jet products allows dealers to further strengthen their Managed Print Services (MPS) program offerings for customers who already have HP as their single-function printer provider.

“Hewlett-Packard is without question the preferred printer provider for a large number of the companies we do business with, and by bringing HP to the table along-side Toshiba’s line of award-winning multifunction products, Toshiba has succeeded in establishing a competitive advantage that will have a significant and positive impact on our dealers’ ability to succeed in this competitive market,” said Mark Mathews, president and COO, TABS.

This agreement extends the benefits of Toshiba’s MPS, which helps dealers develop additional revenue streams while simultaneously helping customers decrease inefficiencies and reduce costs. The program helps dealers reduce and sometimes eliminate the need for new equipment while simplifying service contracts and decreasing imaging consumable costs. With its elite partnership with HP, Toshiba can now provide dealers with more options for their customers in both the areas of service and product offerings. The HP laser jet line will be available through dealers to all Toshiba customers, not just those utilizing the Managed Print Services program.