Synnex Stellr became a brand in May 2019. But the public debut of the Stellr Marketplace and community didn’t happen until this week at Synnex StellrCon (virtual). Also introduced is the new 2021 Stellr Connect Partner Benefits Program.

Stellr is the collection of cloud, mobility and IoT within Synnex from a business strategy and go-to-market standpoint. Stellr tags itself as a trusted adviser, solutions aggregator and growth accelerator that helps partners innovate and adapt in a changing environment. The brand had a soft launch with a pilot group of partners.

Synnex’s Darren Harbaugh

“Over the last year, we’ve built a community of over 3,000 members,” Darren Harbaugh, senior vice president, North America, Synnex Stellr, told Channel Futures. “These members, through the Stellr Marketplace, have seen 70% growth year over year in recurring revenue. That’s significant growth as it relates to their recurring subscription businesses.”

The Stellr Connect community consists of select Synnex partners, solution providers, system integrators and VARs who focus on driving cloud, IoT, mobility and emerging technologies. The new partner program consists of three tiers with enablement aligned to a partner’s tier level.

More Partner Program Details

The three tiers are Connect, Connect+ and ConnectX. There are also three categories of benefits: sales enablement; education and training; and engineering, sales and marketing services.

The base Connect tier is for any transacting partner interested in growing their cloud, mobility or IoT business. These partners get information, training and services designed to grow their business.

The Connect+ tier is for partners bringing in $40,000 or more in monthly recurring revenue, or activating at least 100 devices per month. Connect+ partners are eligible for market develop funds, sales incentives, on-demand sales trainings, and exclusive invitations to events, conferences and roadshows.

Top tier partners occupy the ConnectX tier. These partners bring in $90,000 or more in monthly recurring revenue, or activating at least 500 devices per month. ConnectX partner benefits include invitations to roundtables with Synnex executives and industry leaders, one-on-one monthly business coaching, additional funding for market development, and more.

The types of partners getting the most out of Synnex Stellr are emerging partners that cross the emerging cloud, mobility and IoT space. Synnex offers other complementary specialized programs such as CollabSolv, ConvergeSolv, etc.

“These are complementary programs for partners who are expanding their capabilities in a real-time fashion. From a profile standpoint, cloud, mobility and IoT is the macro profile we’re looking for. These partners driving subscription-based emerging businesses seem to benefit the most [from Stellr],” said Harbaugh.

2021 Stellr Objectives

What the 2021 objectives for Stellr?

The first is collaboration solutions, inclusive of video conferencing, UC, through the Stellr marketplace. This also includes building cloud management tools and API integrations for partners to add their own unique value. The second area of focus is work-from-home, or remote learning, solutions. The third objective is mobility, 5G and networking.

On Monday, Synnex launched its 5G Acceleration Initiative delivered via the Synnex mobility program. The new initiative helps mobility resellers determine the types of 5G technology that is available across carriers and markets. Synnex says the program provides a framework for partners to leverage opportunities across industry verticals that enable new solutions beyond what 4G could deliver. Examples of new solutions are wayfinding and AR/VR for assisted care, enhanced workforce collaboration and mobile HD streaming solutions for enterprise. Also, AR for public safety applications, and infotainment and smart shopping in retail.

The 5G Acceleration Initiative is available to U.S. channel partners.