https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2022 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Channel Partners 101 (CP 101)
  • Events
    • Back
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Sophos: Partner-First Strategy Paying Off

  • Written by DH Kass 1
  • August 22, 2013

Security vendor Sophos is having itself quite a year, if you count a 15 percent increase in the company’s partner base, a new MSP program and two new channel chiefs. And, along the way, the vendor has picked up industry recognition and a number of awards for its channel efforts.

Security vendor Sophos is having itself quite a year so far, if you count a 15 percent increase in the company’s partner base, a new MSP program and two new channel chiefs. And, just in case you were interested, along the way the vendor has picked up some industry recognition and a number of channel program awards.

To this point, Sophos has added 1,600 new channel partners worldwide to expand its channel roster to 12,000 members, officials said. Shepherding some of that channel growth is Kendra Krause, the company’s new Americas channel chief, and Karen Delaney, Australia and New Zealand channel chief.

“At Sophos, every year is the year of the partner, but this year in particular has truly demonstrated our ‘channel-first’ commitment—from hosting the largest partner conferences in our history to a game-changing new MSP program, our focus is our channel,” said Mike Valentine, Sophos worldwide sales senior vice president.

“We offer partners the most complete IT security value proposition—proven and award-winning security solutions that are simple to use, combined with the industry’s most powerful channel program,” he said. “And, with an aggressive roadmap that features an impressive array of offerings, we’re very excited about delivering partners even more value in the coming months to help them grow.”

In June, Sophos kicked off its Complete MSP Security partner program for MSPs, formalizing a number of approaches it tested for about a year. The program offers MSPs centralized management, a self-provisioning licensing program, usage-based pricing and pay-as-you-go monthly billing without any up-front commitments.

Krause, who Sophos squired away from rival Fortinet (NASDAQ: FTNT) in April, is said to be well-versed in channel enablement, new business development and partner management. She is tasked with improving Sophos channel programs and partner enablement profile. Prior to joining Sophos, Krause served as Fortinet’s channel sales director and most recently its channel sales and operations vice president. She previously served as SonicWall’s director of National Accounts for two years, territory sales manager at WatchGuard, and Network Product Marketing manager at reseller CDW.

Delaney developed channel strategies at Acer, Dell (DELL)/SonicWALL and IBM (IBM) and, upon joining Sophos, helped to recruit Distribution Central and Connector Systems as Sophos’ first distribution partners in Australia and New Zealand.

Krause is the second significant former Fortinet channel sales executive Sophos has hired in the past few months. In February, Sophos hired Michael Valentine away from Fortinet as worldwide sales vice president. Valentine specializes in channel building and intends to boost Sophos sales in North America, contending that the company boasts the proper products, has shored up its channel program and, with new management, can significantly up its presence.

Last year, CDW named Sophos its Sapphire Partner of the Year and one of its fastest-growing partners.

Tags: Agents Cloud Service Providers MSPs VARs/SIs New/Changing Channel Programs

Most Recent


  • application portfolio modernization
    Adaptiv Networks' SD-WAN Joins OTG Consulting Portfolio
    Adaptiv Networks SD-WAN will help OTG agents move customers from PSTN to UCaaS.
  • Black Hat logo
    Black Hat USA 2022: DNSFilter, NetWitness, BlackBerry, CrowdStrike, More
    The event marks the 25th Black Hat USA.
  • MSP Summit Preview Generic Freeze Larger
    ScienceLogic Debuts New Partner Portal
    Here's how the new portal will make life easier for the company's partners.
  • Disaster recovery ignition button
    IGEL Rolls Out New Disaster Recovery Program in Response to Malware, Ransomware
    Organizations should be prepared for not if, but when a cyberattack will occur.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • lone Arctic wolf
    Arctic Wolf Enhances Partner Program with 2 New Tiers
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Partner programs
    Commvault Adds New MSP Partner Program with Specific Pricing
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups

Upcoming Events

View all

MSP Summit

September 13, 2022 - September 16, 2022

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Galleries

View all

Black Hat USA: Former CISA Director Says Cybercrime to Get a Lot Worse Before Better

August 11, 2022

Channel Futures and Channel Partners Ready Trio of Powerhouse Summits

August 11, 2022

Black Hat USA 2022: DNSFilter, NetWitness, BlackBerry, CrowdStrike, More

August 10, 2022

Industry Perspectives

View all

Seize the Application Modernization Opportunity

August 2, 2022

A Growth Mindset: Your Organization’s Strategic Differentiator

August 1, 2022

Timely Tips for Non-Negotiable Patch Updates

July 29, 2022

Webinars

View all

Outsmarting RaaS: Implementation Strategies To Help Your Clients Before, During, and After a Ransomware Attack

August 23, 2022

Why it is Important to Upgrade Aging Servers and How to use Live Optics to Upgrade Efficiently

August 25, 2022

Executives at Home are Not Alright: An Intro to Digital Executive Protection

September 8, 2022

White Papers

View all

Work Goes Remote – (and Other Top ITOps Trends)

May 25, 2022

The New Bottom Line: How MSPs Can Meet the Healthcare Crisis While Evolving Their Businesses

April 19, 2022

How to build a Security Operations Center (on a budget)

April 4, 2022

Channel Futures TV

View all

ThreatLocker Preaches Zero Trust, Addresses Industry Competition

ScienceLogic Debuts New Partner Portal

August 9, 2022

Vonage a ‘Single Communications Stack Provider’ for Partners, Customers

June 27, 2022

IBM, Partners and the $1 Trillion Hybrid Cloud Opportunity

June 26, 2022

Twitter

ChannelFutures

#BHUSA Day 1 with Chris Krebs, @cybereason, @keepersecurity, @BreachQuest, @awscloud and @splunk. #cybersecurity… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

Have you registered for the @MSP_Summit yet? It’s just about a month away, so don’t wait. Here’s a sneak preview of… twitter.com/i/web/status/1…

August 11, 2022
ChannelFutures

Read about @adaptivnetworks's new distribution partner. dlvr.it/SWQFh3 https://t.co/az12SeMU7X

August 10, 2022
ChannelFutures

A succession crisis has been brewing in the channel. Are you thinking about how to develop leaders?… twitter.com/i/web/status/1…

August 10, 2022
ChannelFutures

Looking for clues about the upcoming #Rackspace #restructuring? We have a little insight from yesterday’s earnings… twitter.com/i/web/status/1…

August 10, 2022
ChannelFutures

Ready for more @GoogleCloud in #AsiaPacific? Find out where channel partners will be able to take advantage of new… twitter.com/i/web/status/1…

August 10, 2022
ChannelFutures

[email protected] has been a key figure in both the TSB market and the channel DE&I community. @Telarus… twitter.com/i/web/status/1…

August 10, 2022
ChannelFutures

.@SamsungMobileUS launches new #GalaxyZFold4 and Galaxy ZFlip 4 at #SamsungUnpacked. dlvr.it/SWP38j https://t.co/nY6KLrk1E4

August 10, 2022

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2022 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X