VoIP phone-maker snom technology AG has launched a new digital community at snomchannel.com to support its growing ecosystem of value-added resellers, distributors, partners and customers in the Americas.

The initiative includes a micro Web site, a newsletter, and social media outlets such as Facebook and Twitter populated by information, special offers, and community interaction aimed specifically at regional VARs and distributors dealing with SIP communications, IP telephony, VoIP, IP-PBXs, office communications servers (OCS) and other unified communications products and services.

“As snom grows in the Americas, we want to maintain the close relationships we have had with our distributors and resellers, and this initiative provides us easy access to those partners, as well as provides them immediate access to us,” said Mike Storella, director of Business Development for snom. “It also provides a way to discuss and react to the market, industry or technology issues that are specific to this region. I think this is a really exciting initiative for us.”

Snomchannel.com will be the company’s digital interface with current and prospective resellers and distributors, offering a place to get the latest information on snom products, special offers and promotions, and corporate news, as well as to begin the process of becoming a snom partner. The snom Channel newsletter will build off of the online content, while also offering exclusive material to recipients on a bi-monthly basis.