https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • Complete 2023 MSP 501 Rankings
    • 2023 MSP 501 50-1
    • 2023 MSP 501 100-51
    • 2023 MSP 501 150-101
    • 2023 MSP 501 200-151
    • 2023 MSP 501 250-201
    • 2023 MSP 501 300-251
    • 2023 MSP 501 350-301
    • 2023 MSP 501 400-351
    • 2023 MSP 501 450-401
    • 2023 MSP 501 501-451
    • NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Channel Futures 20: Top Tech Providers
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2023 MSP 501
    • 2023 NextGen 101
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
    • Channel Leaders Lists
  • Events
    • Back
    • 2024 CP Expo Call for Speakers
    • Channel Futures Leadership Summit
    • MSP Summit
    • CP Conference & Expo
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Refresh Icon

SnapLogic Partners Get Program Revamp with New Focus on Specializations

  • Written by Christine Horton
  • June 9, 2021
SnapLogic says 50% year-over-year revenue growth prompted it to expand its partner ecosystem.

SnapLogic has revamped its Partner Connect Program with a focus for partners on vertical and functional specializations.

The program breaks partner specializations out by three main functional areas. The first is integrated platform as a service (iPaaS) for core application integration, data integration and API management. Second is enterprise automation for end-to-end business process orchestration, and third is cloud modernization for legacy upgrade projects.

“This way, the right partners will be brought in to support the right customer use cases,” says the firm.

Revenue Growth

Jason Wakeam is VP of business development and OEM sales at SnapLogic. He says 50% year-over-year revenue growth prompted the company to expand its partner ecosystem.

SnapLogic's Jason Wakeam

SnapLogic’s Jason Wakeam

“Increasingly, businesses are tying their growth and success to digitally transforming their operations,” he said.

He added that this means “an increased need for intelligent integration and enterprise automation.” Wakeam says it is now easier for partners to join, get onboarded, trained, “and realize revenue from these growing opportunities.”

Here’s our most recent list of important channel-program changes you should know.

SnapLogic says partners can use its low-code platform to quickly build integrations on behalf of clients. This enables partners to speed the time it takes to develop and roll out new solutions. In fact, it says work is done 80% faster, and creates opportunities for partners to value price their service offerings. This allows them to apply the time and effort saved to higher-end, more strategic offerings and business opportunities.

3 Partner Tiers

The relaunch of the Partner Connect Program establishes three partnership tiers: registered, advanced and premier.

Registered is an entry point for new partners, enabling them to develop and certify their solutions.

The advanced level is for partners that have built successful integrations with SnapLogic. This tier will give partners access to the SnapLogic sandbox environment and other resources.

The highest tier is premier, which is for partners with the strongest level of engagement with SnapLogic. These partners have access to additional technical resources and sales and marketing tools and support.

“We’ve designed the Partner Connect Program with a partner-first mentality,” said Wakeam. “Our sales team is compensated directly for collaborating with partners,” he says. This eliminates “any chance of channel conflict,” and ensures customers are presented “with the strongest, most valuable solutions possible. We aim to make our partners productive, and most importantly, profitable.”

Aside from specializations, SnapLogic is recruiting new partners for collaborative customer engagements. These fall into three categories.

Technology Partners

Current technology partners include companies such as AWS, Workday, Coupa, Looker, SAP and Snowflake.

The company offers them resources to grow revenue. These include marketing and sales resources, training and tools to enable ISVs to increase revenue through a mutual referral or recommendation.

Partners also get a joint marketing framework for developing a go-to-market strategy. This includes joint campaigns focused on shared value proposition and differentiation for customers and prospects.

They also get business planning and go-to-market accelerators for joint selling and lead-generation campaigns.

Consulting Partners

Consulting partners can collaborate with SnapLogic to build and grow new programs with its integration platform. They can also maximize time-to-value by using existing common integration workflows and take a “land and expand” approach to new business from their accounts. Current consulting partners include PricewaterhouseCoopers, KPMG, Infosys, Cognizant, Hackett Group, IWConnect, and Fresh Gravity.

There is an “Accelerate Time-to-Market” scheme for partners who are experts in common use cases and workflows that accelerate time-to-market.

Consulting partners can build flows and patterns to automate business processes and “productize” their IP and resell for higher margins.

Also, partners can leverage SnapLogic to jump-start sales, technical and marketing engines, and open up new customer opportunities.

OEM Partners

SnapLogic says OEMs can build repeatable integration templates and streamline processes. They can also deliver application and data integrations at scale and connect to hybrid and cloud applications to build solutions. Current OEM partners include Planview, NTT Security, Prophix, OpenGov, and Tyler Technologies.

OEM partners can embed SnapLogic’s iPaaS platform as a part of their own solution. This enables customers to integrate with any other cloud or on-premises application or data source.

Also, by leveraging SnapLogic’s platform, OEM partners can integrate with customer applications and offer integration as a service. Additionally, OEM partners can use the platform to pull data from customers’ applications and other third-party data sources to deliver new value-added data services.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

 

Tags: Cloud Service Providers Strategy Channel Chatter Cloud New/Changing Channel Programs Sales & Marketing Vertical Markets

Most Recent


  • John DeLozier, ConvergeOne, people on the move
    Channel People on the Move: HP, 8x8, Five9, Nitel, RapidScale, More
    New hires and promotions featured here also include Bridgepointe, C1, Telarus, Kore and many more.
  • Jake SChuman Shane McNamara Avant SPecial Forces
    Avant Rolls Out Vendor Analytics, Names Top Supplier NPS Scores
    Avant is providing NPS scores for its vendors based on a growing pool of reviews from its technology advisor partners.
  • 2023 Kaseya DattoCon logo
    Kaseya Intros AI Bots, Credit for Unused Appliances, Passive Recurring Revenue
    Kaseya CEO Fred Voccola kicks off DattoCon with partner updates, new products and a litter of AI bots
  • Boomi GPT debuts
    Boomi GPT First Offering in Company's New AI Suite
    Boomi announced its AI suite this past summer.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Cloud Email
    Avanan Partners Get New Global Partner Program for Cloud Email, Collaboration Security
  • Spinoff
    RSA Security Spinoff Outseer Launches New Partner Program
  • Intelisys Debuts University, Extends Cisco Partnership
  • Sales and marketing gears
    LiveVox Hires Everbridge, Avaya Vet to Bolster Sales and Marketing

Upcoming Events

View all

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Channel Partners Conference & Expo

March 11, 2024 - March 14, 2024

Channel Futures Leadership Summit 2024

September 17, 2024 - September 19, 2024

Galleries

View all

Channel People on the Move: HP, 8×8, Five9, Nitel, RapidScale, More

October 3, 2023

7 Trends Impacting Ingram Micro Partners: Marriage of AI, Data Looms Large

October 2, 2023

Nutanix Partner Program Sees More Changes, Vendor Touts ‘Channel-Led’

October 2, 2023

Industry Perspectives

View all

Partners Balance Multicloud Opportunity, Complexity

September 25, 2023

Why Conversational AI Matters for Your Customers and How It Can Boost Your Revenue

September 15, 2023

The 5 Ds that Lead to Unplanned Business Sales

September 13, 2023

Webinars

View all

MSP 501: Leadership in Cybersecurity

October 19, 2023

DE&I: Find the Balance that Works for You

September 7, 2023

Above and Beyond with the NextGen 101ers

August 30, 2023

White Papers

View all

6 UCaaS Reseller Challenges and How Real World Businesses Solved Them

February 1, 2023

Frost Radar: North American UCaaS Market, 2022

February 1, 2023

The Complete Guide to White-Label UCaaS for Reseller Success

February 1, 2023

Channel Futures TV

View all

Coffee with Craig and James Episode 129: ZLH Enterprises

Coffee with Craig and James Episode 128: Channel Partner Strategies Intelligence Service

August 25, 2023

Coffee with Craig and James Episode 127: Expereo, Movie Night Returns

August 18, 2023

Coffee with Craig and James Episode 126: ARG

July 28, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X