Hyperconverged infrastructure provider SimpliVity has entered the channel with the announcement of its new PartnerAdvantage program, which will offer resellers incentivized sales opportunities to grow their businesses with the company. The traditionally structured three-tier program also aims to provide partners with additional support, training and marketing materials as they increase sales of the SimpliVity OmniCube and the rest of the company’s product and services portfolio.

“We’re 100 percent committed to our channel partners, and we want to continue to deliver those partners—and their customers—a world-class product to transform today’s data center,” said Mitch Breen, senior vice president of Global Sales at SimpliVity, in a prepared statement. “We believe in our mission of simplifying IT, and we want our partners to feel that brand promise by being the easiest partner they do business with.”

With PartnerAdvantage, SimpliVity offers a single point of entry for distributors, resellers and integrators, thus simplifying the selling process. Currently, SimpliVity has 200 global partners signed up for the program, with hopes of expanding further into the channel in various markets.

“SimpliVity has raised the bar with its new partner program. The company delivers an impressive combination of winning technology, easy access to information and a seasoned team that really knows how to penetrate markets,” said Steve Johnson, president of SimpliVity partner Corus360. “It’s enabling us to accelerate growth in the hyperconverged infrastructure market and open new doors with customers. We’re thrilled with the partnership.”