Seynd, the automated web push notification service, has launched its new global reseller partner program for VARs, ISPs, MSPs and email marketing consultants.

John Reith, Seynd’s channel manager, tells us his company has had several partners and affiliates wanting to resell the SaaS service, especially those who already are helping their accounts with email and marketing automation, and “they’re having good success with this approach.”

Seynd’s John Reith

“Seynd is a natural add-on,” he said. “We decided to formalize the program and are ready to help partners solve this substantial industry problem.”

The Seynd partner program includes prequalified leads, free product and market training, and help with SEO landing pages. Partners receive an extra 10% jump-start margin for the first 90 days to compensate for the initial learning curve, according to the company.

Some partners have considered web push notification, but not every SaaS vendor has a partner program or they don’t have a good one, Reith said. Many were just looking for the right combination, he said.

“Seynd offers up to a 30% margin, partners start at the gold level, can get prequalified leads, get added to a reseller locator and the portal is loaded with world-class collateral — the landing page template has had a 100% first-page track record so partners can mine the most motivated buyers from their own backyard,” he said. “They can even use Seynd for their own prospecting.”

The response from new partners has been “overwhelmingly positive,” Reith said.

“We invite all partners who work in the promotional email or automation space to apply — let’s see if we have a good fit,” he said.

“Eighty-two percent of all companies run email campaigns, but only 18% ever get opened and only about 2.7% click through,” said David Cohen, Seynd’s CEO. “Instead, they should consider web push notification. It gets 100% delivery rate, 100% open rate, a 93% read rate and averages 30 times the conversion rate.”