**Editor’s Note: Click here for a list of July’s important channel-program changes you should know.**

SessionM on Tuesday launched its first channel program and will be working with a variety of partner types as its customer base increases.

A mobile-first customer engagement and loyalty technology provider, SessionM serves as a technical bridge between a company’s CRM database and its marketing stack. Its SaaS platform gathers customer behaviors across all channels, appends the data to each individual’s profile as it happens, and triggers personalized responses through a real-time rules engine.

Adam Morgan, SessionM’s vice president of global partners and alliances, tells Channel Partners the global program is focused on three types of partnerships: consulting/implementation partners largely comprised of digital agencies and SIs; technology partners like Adobe, Salesforce, Cisco and IBM; and VAR/OEM partnerships.

“SessionM helps companies develop and implement solutions to deliver real-time, personalized marketing and loyalty strategies for a mobile-first world,” he said. “Partners enable us to scale more quickly, but also offer complementary skills in areas we don’t focus on like creative services or app development.”{ad}

SessionM already has signed several partners including Rightpoint, a digital agency and technology consulting company. Partner input played a key role in creating the program, Morgan said.

“The leadership team building the program has an extensive background implementing and running channels at scale in the marketing technology space,” he said. “Their background, coupled with direct and candid dialog with partners about enablement, onboarding, training and certification, partner marketing and industry/vertical alignment, has driven our current strategy and continues to help us evolve our program.”

The company’s platform is used by businesses in retail, consumer packaged goods, financial services, hospitality, and sports and entertainment.

“Most partner programs are built around the technology vendor and focused on strictly driving sales,” Morgan said. “SessionM’s partner program is designed with ‘quid pro quo’ in mind of helping partners establish and grow robust mobile engagement and loyalty practices, and in the process providing innovative new solutions for their customers.”

SessionM signed its first global partner, POSSIBLE Mobile, earlier this month.

“With the team at POSSIBLE Mobile focused on driving next generation mobile and video engagement, SessionM enables us to offer new capabilities and customer personalization for true return on investment at scale with their advanced service architecture,” said Ben Reubenstein, POSSIBLE’s president.