Quest Software, which provides global systems management, data protection and security software, has unveiled new programs, incentives and opportunities for MSPs within its Partner Circle program.

With the Partner Circle program, MSPs can help customers optimize, manage and protect all machines across mixed hypervisor, hybrid or virtual environments. In addition, they can enable customers to back up, replicate and recover to and from private and public clouds.

Full systems, applications and data also can be recovered with no impact on end users, and MSPs can use predictive cost analysis to migrate customers to the cloud with confidence and accuracy, according to Quest.

John O’Boyle, Quest’s director of marketing and channels, says with data growing exponentially and expected to do so for many years to come, managing this data is becoming increasingly difficult for organizations to do on their own.

Quest’s John O’Boyle

“As such, we are seeing more and more organizations reaching out to third-party service providers to help manage their data for them,” he said. “We are also seeing that across consumer and business markets, more and more people are moving toward subscription-based, services-based business models.”

Quest has been working with MSPs for years and has a “strong track record of helping MSPs grow their businesses and increase their service offerings that are technically and commercially viable,” O’Boyle said.

“We continually listen to our partners and MSPs, and have heard that they want more from vendors when it comes to delivering the technology solutions to better support the needs of their customers,” he said. “MSPs, particularly, are seeking more tailored programs built specifically for them, such as a dedicated MSP program, license model, sales team, product features and more. In light of this, we made the decision to expand upon the existing Quest Partner Circle Program and launch a new MSP component that enables MSPs to benefit from all of the advantages currently offered by being part of [the program], but also the additional benefits that come from being part of our MSP program.”

With the program expansion, MSPs now benefit from tiered discounts and rebate options – as eligible – for several products and solutions from Quest’s data protection business unit. Additionally, MSPs will receive support from Quest executive management, have access to self-paced and instructor-led training, and have enhanced visibility in Quest partner locator.

“Existing partners are able to enter the services market more easily with less upfront investment,” O’Boyle said. “This is made possible by our subscription-based, pay-as you-grow license model. Traditional resellers can very easily add a new services offer to their portfolio with less investment and risk.”

In addition, new MSPs can ramp up their revenue and profit faster than expected, he said.

“This is made possible because we have a dedicated team of commercial and technical reps who spend 100 percent of their time supporting our new MSPs in helping them ramp up faster,” O’Boyle said. “Whether that be helping them with product training, quoting, billing, marketing [and son on], we have a dedicated team of people that are MSP specialists committed to helping our MSPs be successful.”

Existing MSPs can expand their current services and add new revenue streams to their business through …

… the expanded number of products that are part of the Quest MSP program.

“From a product perspective, our program includes backup and recovery products, like Rapid Recovery and NetVault, but also includes QoreStor, which helps reduce data storage costs and replicate data across sites and clouds more easily,” O’Boyle said. “In addition to backup, recovery and storage, we also have our Foglight for Virtualization product which helps optimize and manage complex hybrid virtual environments. With a portfolio of products that complement each other, MSPs are able to expand their services offerings and profits within the same program.”

According to Grand View Research, the data protection and recovery market is expected to exceed $14 billion by 2025. Quest said the MSP program allows partners to quickly tap into this rapidly expanding market.

“Quest is a legendary channel partner, well-known for listening to its MSP partners to develop programs that make it very easy for us to grow and address customer needs, and these new elements only emphasize this,” said Marcelo Gardelin, Adistec‘s strategic alliances and cloud solutions director. “Quest’s solutions have evolved to stay ahead of the pressing enterprise challenges companies face today, including new challenges that arise from the rapidly changing nature of enterprise deployments.”