Securden, the privileged access security provider, is ramping up its North American operations and moving to a channel sales model.

It’s doing so with additional investments in sales, marketing and channel partner resources. The move follows increasing demand for solutions that make remote working secure and productive amid the COVID-19 pandemic.

Duncan Hume is Securden’s sales director for North America. He said Securden’s channel program will launch on Jan. 1. 

Securden’s Duncan Hume

“Securden is moving from a direct sales model to channel to both service existing and rapidly increasing demand, as well as help us widen our North America coverage,” he said. “Securden is actively seeking to work with MSPs, MSSPs and security-focused VARs. Our solution provides high-margin opportunities with the ability for skilled resellers to add services around license sales.”

Securden’s partner program will address the North American market with plans to expand to EMEA in mid-2021.

Increasing Demand from Verticals

“We have seen a significant increase in inquiries from potential clients in many vertical markets including banking, health care, local government and broadcasting,” Hume said. “All are concerned with controlling access to business critical infrastructure. We are seeking partners to handle these opportunities and uncover new ones.”

As cybercriminals are taking advantage of poorly established access management procedures, rising to these challenges becomes essential, Securden said. Attackers are not confined by geographies. However, organizations in the United States, in particular, are experiencing cyberattacks at unprecedented levels. Therefore, IT managers are looking for privileged access management (PAM) solutions that address these challenges without impacting productivity or introducing additional complexities.

“Our PAM suite of products has witnessed rapid adoption here in the United States,” said Bala Venkatramani, CEO of the privileged access security provider. “It is evident from the number of clients we are onboarding that our approach of providing a secure, simple platform with a clean interface is resonating with those trying to ensure effective access management and controls required during the pandemic.”