Paragon Software Kicks Off BDR Go-to-Market Channel Program

Backup and disaster recovery (BDR) provider Paragon Software has kicked off a new channel initiative to drive demand, tidy up sales cycles and build profits for partners selling its product lineup.

The company said its Pure Channel Program is intended to supply VARs, direct marketing resellers (DMRs), integrators and MSPs with enablement and demand generation services to strengthen sales of Paragon’s data protection, backup and disaster recovery portfolio.

Paragon said the channel program is built on its Protect & Restore (PPR) image-based BDR solution for SMBs and mid-enterprise customers in physical, virtual and hybrid server environments. Yudy Vinograd, Paragon Channel Sales director and an 18-year IT channel veteran, is heading the Pure Channel effort, tasked with helping partners to incorporate BDR into their solutions lineup, simplify sales cycles and build profitable growth.

“Pure Channel is about enabling partners with the right technology to meet their customers’ needs and streamlining sales cycles with real-time support and expertise, while ultimately maximizing a partner’s profitability,” he said. “I’ve seen a lot of programs throughout the years and it’s exciting and refreshing to bring such a game-changing package of products, tools, resources and profitability to market for our partners.”

The linchpin of the program is what Paragon calls its “Pure Profit” strategy, based on a 30 percent margin guarantee for partners participating in its deal registration program. The Pure Channel program features Platinum and Gold levels and an enhanced designation called Marketing Partners, which denotes partners eligible for additional go-to-market benefits such as leads, spiffs, market development fund accruals and dedicated technical support managers.

“With Pure Channel, we’ve renewed and invigorated our channel enablement tool set and processes while expediting the sales cycle so our VARs and MSPs can quickly win more business, with significant profits built into the model,” said Tom Fedro, Paragon president.