https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Partner Program Update

Palo Alto Networks Rolls Out Latest NextWave Partner Program

  • Written by Edward Gately
  • February 25, 2021
NextWave 3.0 will help partners differentiate their services.

Palo Alto Networks on Thursday unveiled the lastest version of its NextWave partner program with new enhancements, incentives and training.

NextWave 3.0 will help partners differentiate their services. Furthermore, they can build new security expertise and grow profitable businesses as they meet customers’ needs.

Palo Alto Networks‘ NextWave partner program includes about 6,500 partners who help 80,000 customers globally with the company’s technologies. In fiscal year 2020, 900 NextWave partners doubled their business through Palo Alto Networks.

Palo Alto Networks continues to expand its integrated platform of cloud, network and AI-driven threat protection capabilities. Its partners have been instrumental in providing complementary solutions to help customers implement the best security architectures.

Building Its Capabilities

Karl Soderlund is Palo Alto Networks’ senior vice president of worldwide channels.

Palo Alto Networks' Karl Soderlund

Palo Alto Networks’ Karl Soderlund

“The cybersecurity landscape is more complex than ever,” he said. “For more than two years, Palo Alto Networks has been building an integrated platform of capabilities, both organically and through acquisitions, to address fundamental shifts in the network, the cloud [and] intelligent threat protection. These market dynamics have given rise to a substantial services economy in cybersecurity, and a clear opportunity for partners to address these emerging needs.”

Here’s our most recent list of important channel-program changes you should know.

Customers are looking to refresh their security architectures to meet the challenges of digital transformation, Soderlund said. And they need security experts to help them.

“NextWave 3.0 was designed to help our partners tap into these opportunities by leveraging our entire platform,” he said. “This is our effort to bring partners the enhancements, tools and incentives to build cybersecurity expertise where the need for that expertise is greatest.”

Latest Program Enhancements

The latest NextWave partner program will:

  • Enable differentiation with new specializations. There’s Prisma SASE (Prisma Access and Prisma SD-WAN, formerly CloudGenix), Prisma Cloud and Cortex XDR/XSOAR specializations. These new specializations include corresponding partner training and certifications.
  • Enhance partner profitability with three new specialization incentives for Prisma SASE, Prisma Cloud and Cortex XDR/XSOAR deals.
  • Expand partner opportunities by boosting existing deal referral incentives on all Palo Alto Networks products. There’s also extended partner-delivered support across more of Palo Alto Networks’ technologies.

Moreover, NextWave 3.0 includes new enablement resources and ways for partners to earn or maintain NextWave status.

“Since we launched the first NextWave enhancements in 2019, we’ve been listening to our channel to invest in the segments and capabilities where partners can bring the highest value to the customer experience and where they can grow profitably,” Soderlund said. “Some outcomes of that listening have been opening Prisma Cloud for resale, in addition to the deal referrals already in place, more focus on our partner MSSP programs … and expanding paths for training and enablement.”

Palo Alto Networks brought on 44 new MSSPs the past quarter.

Impact of COVID-19

The pandemic significantly accelerated the need for work from anywhere, cloud adoption and AI-driven threat intelligence, Soderlund said.

“[The] SolarWinds [hack] compounded that crisis, which should compel any organization to reexamine its real-time visibility capabilities across its digital footprint,” he said. “We didn’t build our security platform to address COVID-19. But as a company, the work we’ve been doing for two-plus years to build the future of the network, cloud and AI-driven threat protection, along with the focus of NextWave 3.0 on these areas, will help our customers and partners address the cybersecurity demands it has created.”

Chris Barney is senior vice president of Presidio‘s cybersecurity practice.

“More than ever, our customers in every industry are looking for IT to transform businesses with advanced technologies — to drive innovation, connectivity, lower costs and optimize processes,” he said. “We are very pleased to partner with Palo Alto Networks, and to leverage NextWave 3.0, which will help us build our security services and expertise across the life cycle of security needs for our customers.”

Tags: MSPs VARs/SIs Artificial Intelligence Cloud Digital Transformation Networking New/Changing Channel Programs Sales & Marketing Security Strategy

Related


  • dump truck
    First VMware, Now Dell Might Offload Boomi Cloud Business
    Michael Dell reportedly is focused on trimming down his company.
  • Hacker looking at computer
    Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference
    This isn't the first time the United States has sanctioned Russia for malicious cyber activity.
  • MSP 501 logo
    Don't Wait to Get Ranked Among the Best MSPs in the World
    This video will get you pumped up to submit your MSP 501 application and potentially attend our gala.
  • The Benefits of Modern Application Development
    Use the cloud to adapt, build resiliency and prepare for future.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Okta Partners Get New Global Channel Chief, New Markets
  • Keyfactor-PrimeKey Merger Creates Machine Identity Management Platform
  • TBI Brings Managed Service Provider, IoT Monitoring Provider Into Portfolio
  • How Tech Is Transforming Public Safety--and the Implications for Channel Partners

Galleries

View all

Recent M&A Frenzy Highlights Trend of Private Equity Firms Targeting MSPs

April 22, 2021

Industry Perspectives

View all

What the Recent Microsoft Exchange Vulnerabilities Mean for Channel Partners

April 21, 2021

Annual MSP Benchmark Survey Reveals Remote Work Still a Top Challenge

April 20, 2021

Why Digital Transformation Is the ‘Invisible Hand’ of Our Time

April 19, 2021

Webinars

View all

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 20, 2021

Agility & Engagement Lessons for Driving Growth

February 11, 2021

White Papers

View all

Hacker Personas: A Deeper Look into Cybercrime

April 20, 2021

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Upcoming Events

View all

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

MSP Summit

November 1, 2021 - November 2, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

ACC’s Nancy Ridge on Gender Diversity in the Channel

5 Reasons Diversity, Equity and Inclusion Is Important

April 14, 2021

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Twitter

ChannelFutures

#MSP acquisitions are seriously taking off as private equity firms are chomping at the bit to buy. We asked our par… twitter.com/i/web/status/1…

April 22, 2021
ChannelFutures

.@TrendMicro rolls out revamped #partnerprogram. #cloudsecurity dlvr.it/RyFPk8 https://t.co/Pkwba4Ue7d

April 22, 2021
ChannelFutures

.@NetAppPartners will be able to co-sell @rubrikInc cloud data management and protection. dlvr.it/RyFPfQ https://t.co/Ot1Jsq9ZcS

April 22, 2021
ChannelFutures

We have the ability to make a difference in the tech industry, but that can only happen when we all work together t… twitter.com/i/web/status/1…

April 22, 2021
ChannelFutures

#Upstack hires Scott Forbush as CRO to lead inorganic growth strategy. @C_Trapp dlvr.it/RyDDb6 https://t.co/B3AAcb587S

April 22, 2021
ChannelFutures

RT @InformaTechHQ: Happy #WorldEarthDay! To mark the day our CEO Gary Nugent highlights the importance of technology and how it can be a dr…

April 22, 2021
ChannelFutures

.@cisco and @HP make huge #sustainability pledges for @EarthDay #EarthDay dlvr.it/RyCyNG https://t.co/T56157sj6p

April 22, 2021
ChannelFutures

.@pulsesecure #VPN hack prompts federal emergency directive. dlvr.it/Ry9TWn https://t.co/5KKQWvGYRN

April 21, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X