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 Channel Futures

New/Changing Channel Programs


PAETEC Adds X4 to National Partner Program

  • Written by Channel
  • February 21, 2010

PAETEC Holding Corp. (Booth #1616) is announcing at the Channel Partners Conference & Expo that it has added the master agency, X4 Communications, to its National Partner Program. In this program, X4 will receive additional marketing resources and local support across PAETEC’s 46-state footprint while making revenue and sales commitments to PAETEC.

“We’re thrilled to add a company of X4’s caliber to our National Partner Program,” said Donna Wenk, PAETEC’s senior vice president with oversight over the agent program. “This partnership will not only drive sales for both of our organizations, but better support our end users across the country to solve their business challenges.”

Chicago-based X4 is one of the nation’s largest telecommunications master agencies, offering the products and services of 35 carriers while supporting more than 350 active subagents across 48 states. With this agreement, PAETEC will become X4’s largest carrier by revenue.

“PAETEC has evolved into a key partnership for us at X4 and will be a major source for our growth going forward,” said Curt Allen, president of X4 Communications. “Inclusion in this National Partner program is a logical extension to our national market presence and will help us drive new business in all of our geographic markets. With PAETEC’s focus on execution in the channel and the commitment to true partnership, concentration on PAETEC as a lead partner is a sound business move for us.”

PAETEC’s national partner program was created in recognition of the unique, nationwide needs of master agents. The evolving program currently now supports two master agents, with others planned to be added that fit the profile.

Tags: Agents Business Models Channel Partners Event Coverage New/Changing Channel Programs

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