https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Master Agents
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
    • Diversity & Inclusion
  • MSSP Insider
  • MSP 501
    • Back
    • Apply Now
    • 2020 MSP 501 Rankings
    • 2020 Hot 101 Rankings
    • 2020 MSP 501 Report
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • Videos
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
    • Channel Educational Series
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
    • Channel Convergence
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Content Resources
  • Awards
    • Back
    • 2021 MSP 501
    • Circle of Excellence
    • Excellence in Digital Services
    • Top Gun 51
  • Events
    • Back
    • CP Conference & Expo
    • Channel Evolution Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Oracle OpenWorld Expo 2019

Oracle NetSuite Emphasizes ‘Very Active Partner Program’ with Vertical Focus

  • Written by Todd R. Weiss
  • September 19, 2019
Under Oracle’s wing since it’s 2016 acquisition, NetSuite has been bolstering channel partners in many ways.

ORACLE NETSUITE SUITECONNECT — More than three years after being acquired by Oracle in a $9.3 billion deal, NetSuite continues to build on its partner relationships and channel program by improving its channel products and services, and helping to bring in more customers.

While Oracle is holding its huge annual Oracle OpenWorld conference here at the Moscone Center in San Francisco this week, the company’s NetSuite division also is hosting its own smaller SuiteConnect conference in the adjacent Marriott Marquis hotel, where customers and partners are hearing about NetSuite’s latest attributes.

NetSuite’s founder, Evan Goldberg, who has been the executive vice president of Oracle NetSuite since it was acquired, said channel partners play a huge part in the company’s success as a software-as-a-service (SaaS) platform.

NetSuite's Evan Goldberg

NetSuite’s Evan Goldberg

“Fundamentally, we think that one of the greatest value-adds that the channel can bring is expertise about a particular market,” Goldberg said during a journalist’s forum at the conference.

The company has been working to narrow its focus to target NetSuite for a wide range of specific vertical markets, including apparel, food and accessories, health and beauty, as well as industrial supply, but all of them together cover just a small percentage of the company’s overall market, he said.

“We see even narrower great segments for resellers to become experts in. That’s how you get the best experience with NetSuite for your industry,” he noted.

For increased channel success with the platform, the company must continue to enable it to be easily customized by channel partners to meet the needs of their customers, he said. Those customized versions can then be distributed by channel partners to their customers as resellers.

“Maybe you have 100 customers in three different vertical markets, and you have three different extensions or sets of extensions that you’ve built for NetSuite,” said Goldberg. “Managing all that, developing that, that’s what we’ve been focused on for years from the minute that we added the first custom field.”

The beauty of NetSuite, he said, is that it is the best destination for partners with great development ideas that can be put it into code.

“They can put it into customizations or workflows … distribute it to their customers, manage it and maintain it so they make changes and it goes to all their customers. That’s all enabled by us. We’re trying to enable mini-NetSuites among our channel and that’s a big part of what we are doing.”

NetSuite's Jason Maynard

NetSuite’s Jason Maynard

Jason Maynard, NetSuite’s senior vice president of global field operations, agreed, saying that the company is 100% aligned with the channel partner business model, from resellers to systems integrators and everyone in between.

“We have substantially increased our investments in our channel partners over the last couple years,” said Maynard. “We’ve rolled out all sorts of new enablement and training programs. We’re investing more as well to help them on go-to-market efforts. We’ve had a huge uptick in interest in becoming part of that channel ecosystem, whether it’s a reseller or someone who wants to implement NetSuite. From day one, everybody who is in that ecosystem will have the same access.”

Maynard said the company has been working hard to ensure that channel partners …

  • Page 1
  • Page 2
Tags: Cloud Service Providers Cloud New/Changing Channel Programs Specialty Practices Strategy

Related


  • The Benefits of Modern Application Development
    Use the cloud to adapt, build resiliency and prepare for future.
  • Cash, U.S. currency
    AT&T, Comcast, Cisco, Microsoft, 8x8 Unveil New Products, Services
    Read about the latest offerings you can sell.
  • diversity inclusion in colored letters
    Intel Appoints Dawn Jones Chief Diversity and Inclusion Officer
    The 24-year Intel veteran will also serve as vice president of social impact.
  • Cloud Merger
    Tech-Focused Investment Firm KKR Buys Ensono Amid M&A Flurry
    The new investor plans to drive continued growth for the hybrid IT services provider.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Vonage, Oracle, Salesforce Vets to Fuel Talkdesk Partners' Growth
  • Fifosys Expands UK Reach with Acquisition of MSP Enforce Technology
  • Understand Buyer Motivations to Build More Opportunities
  • 'Everybody Was Surprised': 6 Partners React to Rodney Clark Becoming Microsoft's New Channel Chief

Galleries

View all

Biden Administration Issues Russian Sanctions in Response to SolarWinds Hack, Election Interference

April 16, 2021

Industry Perspectives

View all

SD-WAN Supports More Purposeful Shift to Cloud

April 16, 2021

How Tech Is Transforming Public Safety–and the Implications for Channel Partners

April 15, 2021

Exercising Your Organization’s Data Loss Recovery Abilities

April 13, 2021

Webinars

View all

What to Look For: 2021 Threat Report

April 22, 2021

Health Care and SD-WAN: A Seller’s Guide

April 27, 2021

How MSPs Can Leverage SOCaaS to Improve Security & Grow Revenue

May 4, 2021

White Papers

View all

Carbonite Data Protection and Cyber Resilience

April 15, 2021

Top Tips: How Resellers Can Leverage Rackspace to Enhance Customer’s Cyber Security Protection with Microsoft 365 Security

March 30, 2021

Top Tips: Optimize Your Microsoft 365 Investment with Rackspace Technology

March 30, 2021

Upcoming Events

View all

MSP Summit

November 1, 2021 - November 2, 2021

Channel Partners Conference & Expo

November 1, 2021 - November 4, 2021

Channel Evolution Europe

November 30, 2021 - December 1, 2021

Videos and Fastchats

View all

5 Reasons Diversity, Equity and Inclusion Is Important

Five9 Shares Insights on Implementing a DE&I Strategy

April 13, 2021

FASTCHAT: How Fortinet Reduces Complexity Through Networking, Security

March 31, 2021

Strong Customer Experience Needs Strong Partner Experience

December 22, 2020

Twitter

ChannelFutures

If you needed any more reason to submit your @MSP_501 application, this promotional video will get you fired up!… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@FrontierCorp just weeks away from exiting #Chapter11bankruptcy. dlvr.it/RxqkK1 https://t.co/yxyChKL9Um

April 16, 2021
ChannelFutures

#SDWAN supports a more purposeful shift to the #cloud @ComcastBusiness #networksecurity #hybridwork #security #SaaS… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

RT @alysfitz: 67% of respondents reported burning out since the COVID-19 pandemic hit. We need to do better to support #WomenInTech, especi…

April 16, 2021
ChannelFutures

RT @AllianceofCW: #ACW members Mayka Rosales-Peterson and Raquel Wiley were elected to @ChannelFutures' #Diversity, #Equity, & #Inclusion B…

April 16, 2021
ChannelFutures

.@ZiplyFiber rolls out agent #partnerprogram. #networking dlvr.it/RxmM4K

April 16, 2021
ChannelFutures

New #Microsoft #SurfaceLaptop4 is an incremental update with an improved CPUs webcam, speakers and dual mics.… twitter.com/i/web/status/1…

April 16, 2021
ChannelFutures

.@okta hires @InsightEnt vet as global channel chief. #cybersecurity dlvr.it/RxmM20 https://t.co/ImWRZp2qHt

April 16, 2021

MSSP Insider

Business advice for MSSPs and news from the broader security channel.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X