MSP SUMMIT/CHANNEL PARTNERS LEADERSHIP SUMMIT — Nuspire, an MSSP, has enhanced the Nuspire Partner Program to enable partners to sell a full suite of managed cybersecurity services.

Nuspire announced the program during this week’s MSP Summit and Channel Partners Leadership Summit in Orlando.

The program aims to help partners introduce cybersecurity services to their clients or expand their existing services portfolio.

Heather Bell is Nuspire‘s vice president of channel sales.

“At Nuspire, we’ve seen tremendous growth over the past few years,” she said. “After several successful partnerships, we wanted to develop a more formalized program that could broaden our effort, providing clients with multiple ways to work with us as their businesses evolve. We’re always looking to provide the most value we can to our clients. And partners offer us a way to do that.”

Nuspire Managed Cybersecurity Services Portfolio

Nuspire’s lineup of solutions includes managed detection and response (MDR), endpoint detection and response (EDR), managed gateway and vulnerability management services. The companyalso offers consulting services, proactive response and prevention technology, and a 24/7/365 security operations center (SOC).

The Nuspire Partner Program will offer four types of partnerships:

Nuspire brought in a team of channel experts to build out the enhanced partner program, Bell said. It focused on reducing friction and making it as easy as possible for partners to do business with Nuspire.

“Existing partners were also consulted to understand what a premium partner program looked like to them,” she said.

Easier for Partners

A top priority was making the program easier for partners to work with Nuspire, Bell said.

“We’ve developed clearer partner type definitions, created more customizable marketing and sales materials, instituted better training, launched a partner portal and improved deal registration,” she said. “It’s all about empowering partners with an easy, turnkey experience.”

Each partner will receive personalized partner onboarding and portal access, sales training and marketing tools, as well as ongoing dedicated pre-and post-sales support.

Nuspire looks for strategic partners who offer an “exemplary” client experience and are willing to engage at a business strategy levell, Bell said.

“That means the partner is supported in their business efforts, their go-to-market (GTM) strategies and their customer engagements,” she said.