NS1, a domain name system (DNS) and traffic management provider, has rolled out a new global channel program and partner resource center for SIs, MSPs and resellers.

As part of the new program, NS1 has signed a distribution agreement with Promark, a U.S.-focused value-added distributor and wholly owned subsidiary of Ingram Micro. The new partnership with Promark and its network of partners will expand enterprise access to NS1’s suite of solutions, including NS1 DNS.

NS1’s Warren Mead

Warren Mead, NS1’s vice president of channel partnerships, tells us his company is “changing the game” in its market and wanted to ensure that its partner program was a “game changer” for partners as well.

“Through our program, we are providing a strong margin for our partners to reward them for the work they are doing to evangelize our solution with their customers and prospects,” he said. “This is coupled with our goal to truly go hand in hand with our partners through top-notch sales and technical support throughout the sales cycle and their partner journey with us.”

NS1’s partners are working with their customers on a daily basis to solve business outcomes, not just selling technology, Mead said. This stems from trying to help their customers modernize their own infrastructure, he said.

“As companies move to complex, dynamic architectures, such as multi- and hybrid-cloud architectures, containers and edge or serverless approaches, they are plagued by limitations in legacy (DNS and traffic management),” he said. “By partnering with the best VARs/MSPs in the market, and offering them a new solution that truly reduces the complexity of today’s modern infrastructure needs, we can help our partners become trusted advisers. The NS1 partner program is a frictionless program that eliminates barriers for partners to join in the sense that it is no cost and has no certification requirements today. Any partner that has a strong NetOps, SecOps and/or DevOps practice is a great fit for the NS1 partner program.”

The new partnership with Promark and its network of partners will expand enterprise access to NS1’s suite of solutions, which have become “critical to modern application delivery and infrastructure management,” Mead said.

“NS1 fills the application and traffic management niche,” he said. “We understand channel and distribution, which allowed us to hit the ground running with Promark. Promark also has a close relationship with Cisco through Ingram Micro, which makes NS1’s solutions an easier sell for many of Promark’s partners.”

Promark’s Jeffrey Brown

“We know the market is prime for disruption and [NS1’s] innovative approach will allow us to take advantage of a key market shift,” said Jeffrey Brown Promark’s president. “In addition, NS1 solutions align perfectly with our existing offerings, allowing us to expand our business even further.”

NS1’s global partner program helps partners demonstrate thought leadership and add value to their customer offerings while providing recurring revenue opportunities, according to the company. The partner portal…

…features deal registration, and access to partner enablement resources and support. Partners also benefit from joint marketing, demand generation and brand awareness opportunities.

Ideal partners have “robust” service delivery offerings, provide solutions for cloud, DevOps or SD-WAN, or are selling application performance management solutions, according to NS1. Integrations with these providers meet the growing demand that is driven by the crucial role that DNS plays in connecting all aspects of IT infrastructure, applications and online services.

NS1’s goal is to have the channel and strategic partners drive and source at least 50% of the qualified pipeline and revenue for the company’s new business line in fiscal year 2020, Mead said.

“We are focused on quality not quantity, and it is key for us to have partners that are enabled and driving opportunities and services around the NS1 solution,” he said.