snom technology AG has named value-added distributor Novus LLC a platinum partner for the third year in a row.

Novus was the only distributor in the United States to earn the recognition for 2012, according to snom. The distinction "illustrates Novus continued commitment and success helping snom expand market share in North America," said Mike Storella, snom COO.

Novus VARs were particularly bullish on sales of snom’s UC portfolio for Microsoft Lync, the snom ONE IP PBX portfolio, and the SIP endpoint portfolio.

Attaining platinum status means Novus has worked with snom for a long period of time, achieved high stocking levels and is a top seller of snom products, in terms of volume and revenue. In return, Novus gets the highest level of sales, marketing and technical support from snom.