Niagara Networks, the open visibility platform provider, just expanded its Majestics Partner Program to focus on North America. The company already focuses on the channel in other parts of the world.

The program is now fully up and running in North America. It offers training, certifications, support, deal registration, portal resources and more.

Yigal Amram is Niagara Networks’ vice president of sales and business development. He said the expansion signals a shift from a mostly direct sales model in North America. It’s now an indirect one that puts the channel first.

Niagara Networks’ Yigal Amram

“We already focus on channel in other parts of the world, so that emphasis now becomes fully executed in North America,” he said. “Also earlier this year, Niagara Networks came out with its open visibility platform, which adds entirely new capabilities for the network packet broker market, and greater agility and power to NetOps and SecOps teams.”

Big Opportunity for North America Partners

The opportunity for the platform is “huge,” Amram said. And the channel will be a key part of the company’s overall selling strategy, he said.

“Besides the new sales potential, the program reflects an expansion to vertical markets and targeted needs,” he said. “Channel partners know how to serve the specific needs of specific industries and are trusted advisers to their customers. Adding Niagara Networks solutions to their portfolios helps them solve problems, keep ahead of challenges and create opportunities to not only sell our products, but other security and networking solutions as well.”

The program targets all types of partners. That includes resellers, VARs, systems integrators, consultants and MSPs.

“It is a simple program that avoids the complexity and confusion sometimes a part of multitier programs,” Amram said. “We are well structured to support regional resellers and midsize partners, and provide the individual attention and support they need for the greatest success.”

Several dozen channel partners already have joined the program.

“There is a tremendous opportunity for experienced channel partners to serve customers with vital, new solutions in a way that ensures long-term business relationships,” said Zeev Draer, Niagara’s vice president of marketing. “The [partner program] brings substantial value to serving customer needs and enhancing partner business.”