Nextiva Enhances Partner Program to Keep Pace with Changing UCaaS, CCaaS Markets

CHANNEL PARTNERS CONFERENCE & EXPO, LAS VEGAS — UC provider Nextiva on Tuesday unleashed the new NextivaOne partner program at the Channel Partners Conference & Expo. The company designed it to support increasing opportunities for channel partners and their customers.

NextivaOne is for all types of partners to allow them to keep pace with the rapidly changing UCaaS and CCaaS markets. It allows them to expand their service portfolios and build revenue streams with Nextiva solutions.

Building beyond the existing Nextiva partner program, NextivaOne puts an increased emphasis on simplicity, flexibility and value. The program was built on the principle of enabling partners to succeed using their preferred growth models and aligning Nextiva resources to support their success.

Nextiva’s Marc Stein

Marc Stein is global vice president of sales and Nextiva channel chief.

“Every partner has their own strategy for gaining and growing customers. NextivaOne emphasizes flexibility to allow partners to win business the way that works best with their model, and puts dedicated support behind them at every turn,” Stein said. “NextivaOne embraces Nextiva partners as an extension of the Nextiva team. There’s a commitment to invest in their customers to ensure they get the best experience and the signature Nextiva Amazing Service.”

Program Highlights

Key NextivaOne partner program benefits include:

• Partner onboarding, enablement, and exclusive product access: When a partner joins NextivaOne, they gain access to an array of business and technical training. They also get access to certification courses and resources, such as product and administrator platform training, implementation and support training for Nextiva products. Moreover, NextivaOne partners can be granted beta access to the newest Nextiva products.
• Designated partner team: NextivaOne offers an expanded set of dedicated team members for partners. These include account managers, sales engineers, enterprise solutions architects, deal desk resources, partner support, and co-marketing. This assigned team gives partners end-to-end deal support to facilitate closing deals faster and with more support than ever.
• Renewed portal experience: The NextivaOne partner portal is now more powerful and easy to use than ever before. Partners can quickly register deals, create and submit quotes, receive automatic approval within set parameters and close deals.
• Expanded partner marketing and demand gen support: NextivaOne now offers an array of marketing services and benefits to partners. These include market development funds (MDF) to execute marketing activities geared toward building awareness of Nextiva solutions.

Partner Growth

The new partner program is an extension of a greater initiatives at Nextiva.

Nextiva’s Chris Reaburn

Chris Reaburn is chief marketing officer at the company. He said Nextiva is doing everything from expanding the types of partners it engages with to modernizing its infrastructure. Also, the company is increasing the reach of its field base teams and scaling the marketing organization. The goal is to support a much larger revenue base.

In addition, the program makes it easier to build in additional service tools for partners to diagnose issues and serve customers without spending time in queues.

“We dramatically scaled the size and scope of our partner organization, which includes dedicating more resources up and down the line. This includes more than just account management,” Reaburn said. “It means offering solutions design, solutions engineering and project management and implementation. It also means involving customer relationship management within the guise of what we’re doing for our partners. This is kind of a capstone event for us.”