AppSmart has enlisted a new resource to help channel partners select vendors.

The B2B marketplace provider on Tuesday announced a partnership with G2.com, which provides verified user reviews of technology providers. G2.com, formerly known as G2 Crowd, dedicates a team to moderating its reviews to ensure objectivity.

Channel partners have been asking for a feature like this “for decades,” according to AppSmart.

Advoda’s Hilary Fox

“Our clients’ technology stacks are getting increasingly more complex, with thousands of options for recurring services like voice, internet, cloud infrastructure, SaaS, energy, mobility and IoT,” Advoda Technology Solutions CEO Hilary Fox said. “As technology leaders, we embrace every advantage at our disposal to help our clients win. We are thrilled to leverage this new visibility and accountability tool so that we can help our clients complete technology initiatives faster and with more confidence.”

G2 brings more than 1 million reviews of software and services to the table. AppSmart aims to help partners make smarter vendor recommendations for their customers.

G2’s Yoni Solomon

“The AppSmart Marketplace is a powerful ecosystem transforming how technology is bought and sold in the world today,” said Yoni Solomon, G2’s director of product marketing. “We are thrilled that AppSmart technology advisers and their clients can now leverage the power of verified, trusted user reviews through this partnership with G2.”

AppSmart last week announced the hiring of Renee Bergeron, who is well-known for her leadership at distributor Ingram Micro. AppSmart also revealed an updated lineup of executive roles. Its leadership team includes former employees of master agents WTG, Telegration and CNSG, which have consolidated into one company over the course of the last year.