https://www.channelfutures.com/wp-content/themes/channelfutures_child/assets/images/logo/footer-new-logo.png
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
Channel Futures
  • NEWSLETTER
  • Home
  • Technologies
    • Back
    • SDN/SD-WAN
    • Cloud
    • RMM/PSA
    • Security
    • Telephony/UC/Collaboration
    • Cable
    • Mobility & Wireless
    • Fiber/Ethernet
    • Data Centers
    • Backup & Disaster Recovery
    • IoT
    • Desktop
    • Artificial Intelligence
    • Analytics
  • Strategy
    • Back
    • Mergers and Acquisitions
    • Channel Research
    • Business Models
    • Distribution
    • Technology Solutions Brokerages
    • Sales & Marketing
    • Best Practices
    • Vertical Markets
    • Regulation & Compliance
  • MSP 501
    • Back
    • 2022 MSP 501 Rankings
    • 2022 NextGen 101 Rankings
  • Intelligence
    • Back
    • Galleries
    • Podcasts
    • From the Industry
    • Reports/Digital Issues
    • Webinars
    • White Papers
  • Channel Futures TV
  • EMEA
  • Channel Chatter
    • Back
    • People on the Move
    • New/Changing Channel Programs
    • New Products & Services
    • Industry Honors
  • Resources
    • Back
    • Advisory Boards
    • Industry Organizations
    • Our Sponsors
    • Advertise
    • 2023 Editorial Calendar
  • Awards
    • Back
    • 2022 MSP 501
    • Channel Influencers
    • Circle of Excellence
    • DE&I 101
    • Technology Advisor 101 (TA 101)
  • Events
    • Back
    • 2023 Call for Speakers
    • CP Conference & Expo
    • MSP Summit
    • Channel Partners Europe
    • Channel Partners Event Coverage
    • Webinars
    • Industry Events
  • About Us
  • DE&I
    • Newsletter
  • REGISTER
  • MSPs
  • VARs / SIs
  • Agents
  • Cloud Service Providers
  • Channel Partners Events
 Channel Futures

New/Changing Channel Programs


Shutterstock

Strategy

NetSuite and Oracle: A Broader Portfolio for Partners

  • Written by Lynn Haber
  • July 20, 2017
Will the synergy between NetSuite and Oracle play out favorably for partners in the long run? Time will tell.
Channel Partners' Lynn Haber

Lynn Haber

The synergy between NetSuite and Oracle was in place long before the latter’s $9.3 billion acquisition of the former late last year. Not only was NetSuite founded in 1998 by former Oracle employee Evan Goldberg, and included about 40 percent ownership by Oracle co-founder and former CEO Larry Ellison, but the midmarket business management suite was built on Oracle technology.

The cloud-based midmarket business management software from NetSuite was also a fine match for Oracle’s enterprise product focus, cloud transformation strategy, and lack of success penetrating midmarket accounts.

NetSuite's Craig West

NetSuite’s Craig West

We chatted with Craig West, vice president of channel sales, to catch up on NetSuite, and the company’s business and partner strategy since the Oracle acquisition.

Channel Partners: What was NetSuite’s go-to-market strategy and channel strategy prior to the acquisition and will that stay the same or change with the acquisition?

Craig West: Our sales go-to-market strategy since 2002 [NetSuite was founded in 1998] was a hybrid strategy from a distribution standpoint. We sold direct, and also had NetSuite professional services to do those implementations, and we also sold via channel partners, typically in the traditional midmarket ERP or business-application channel where they were doing their own demand generation, running their own sale cycles, and their service organizations were delivering the implementations.

We’ve been on the record for a number of years, that our channel contributes about 40-something percent of our new customers, so it stayed a pretty consistent percentage despite all our rapid growth since our IPO.

With the acquisition, our sales go-to-market strategy is unchanged. With the acquisition, we’re running our business independently so we still have direct sellers and channel partners.

CP: So, the company is more direct than indirect sales. Do you expect that to change?

CW: Yes [it’s more direct sales]. The acquisition just closed in November so there’s a lot to be seen, there [are] a lot of factors. NetSuite’s business has historically been overwhelmingly U.S.-based. and Oracle’s business has been international. NetSuite has historically sold direct in U.S. speaking countries and we’ve been partner-first in other parts of the world.

What Oracle has planned is to greatly increase our investment in our international organization and create opportunities for our partners where ever we’re not selling direct. So, I definitely think that we could see the pendulum swing there, largely driven by international opportunities, rather than English-speaking, but there’s a lot that remains to be seen on that.

CP: What’s the profile of a typical NetSuite partner?

CW: Our typical partner – and this is in our Solution Provider Program – is really a boutique business consultancy that might be a standalone business that traditionally sold [Microsoft] Dynamics, SAP solutions or Oracle business application solutions, or a large national accounting firm such as RSM, for example, [which] does those kinds of things.

Pretty unilaterally, I see firms fit one of those descriptions.

CP: There was recent news about new partners. Could you talk about that?

CW: Our business is growing rapidly and we’re actively recruiting partners and they’re actively coming to us. Particularly, the partners who have …

  • Page 1
  • Page 2
Tags: Agents Cloud EMEA Mergers and Acquisitions New/Changing Channel Programs

Most Recent


  • New direction
    Deal to Buy Unify from Atos Seals New Direction for Mitel, CEO Explains
    The deal also includes a role for RingCentral.
  • Momentum
    Microsoft Security Now $20 Billion Business with 'Tremendous Momentum'
    One analyst says there's few legitimate obstacles in its path for further growth.
  • ChatGPT
    Ivanti: Everyone Should be Concerned About ChatGPT and Cybersecurity
    ChatGPT can make it easier to become a cybercriminal.
  • Employee-person-man going out exit door
    IT Nation Leader Craig Fulton Leaving ConnectWise After 16 Years
    ConnectWise experienced massive growth during Fulton's tenure.

Leave a comment Cancel reply

-or-

Log in with your Channel Futures account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • lone Arctic wolf
    Arctic Wolf Enhances Partner Program with 2 New Tiers
  • cybersecurity lock
    Telos Partners Get New CyberProtect Partner Program
  • Partner programs
    Commvault Adds New MSP Partner Program with Specific Pricing
  • Benefit, Plus Sign
    TBI, Avant Add New Cloud, Security Suppliers to Lineups

Upcoming Events

View all

Channel Partners Conference & Expo

May 1, 2023 - May 4, 2023

Channel Partners Europe

June 13, 2023 - June 14, 2023

Channel Futures Leadership Summit

October 30, 2023 - November 2, 2023

Galleries

View all

Deal to Buy Unify from Atos Seals New Direction for Mitel, CEO Explains

January 26, 2023

Intelisys, Suppliers, Agents Take Aim at the Partner Marketing Gap

January 26, 2023

Ivanti: Everyone Should be Concerned About ChatGPT and Cybersecurity

January 25, 2023

Industry Perspectives

View all

Make the Most of the Gift of Time in 2023

January 25, 2023

Strong Partnerships Ease Challenging UPS Upgrade

January 24, 2023

The Advantages of Managed Networking and Security During Economic Uncertainty

January 5, 2023

Webinars

View all

Next-Generation MSP Platform: The Building Blocks for Your Business

February 15, 2023

Security Secrets of the MSP 501: How to Be a Cyber Leader in 2023

December 15, 2022
  • 1

Cybersecurity Certifications: Their Evolving Role in the Fight Against Increasing Attacks

December 13, 2022

White Papers

View all

Overcoming Your Endpoint Security Limitations with a Skeleton Crew

October 25, 2022

Embracing the Zero Trust Mindset For Endpoints

October 24, 2022

Endpoints are the Destination

October 24, 2022

Channel Futures TV

View all

Coffee with Craig and James Episode 117: Cato Networks, Video Killed the Podcast Stars

Retired Astronaut Capt. Scott Kelly Previews His CP Expo Keynote

December 21, 2022

Fusion Connect Eyes Future with Intrado UC, Managed Network Customers

September 23, 2022

RingCentral Focused on Hybrid Work, Microsoft Teams, Other Integrations

September 23, 2022

Twitter

ChannelFutures

The CEO of @Mitel discusses the likely outcomes of buying @Atos Unify. Note: @RingCentral will play a role post acq… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@msftsecurity surpasses $20 billion in annual revenue, analysts say it's a formidable #cybersecurity market conten… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

The adoption of cloud-based services ☁️ has spiked in the last few years and is among the top growth segments. See… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

[email protected], @NICECXone, @lumencpp, @CiscoPartners joined @IntelisysCorp and partners for a day of marketing worksho… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@IBM and @SAP announce #layoffs of thousands of employees dlvr.it/ShV2VY https://t.co/7QK1YqVpwa

January 26, 2023
ChannelFutures

#MSPs can boost #Channel business if they personalize the #DigitalExperience for partners, says @AvePoint.… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

Consider mental health in the context of DE&I. Create safe spaces where employees can feel comfortable being who th… twitter.com/i/web/status/1…

January 26, 2023
ChannelFutures

.@GoIvanti's CSO says #ChatGPT poses numerous cybersecurity concerns. dlvr.it/ShRmdt https://t.co/n22RZ4PZaO

January 25, 2023

MSP 501

The industry's largest and most comprehensive partner awards program.

Newsletters and Updates

Sign up for The Channel Report, Channel Futures Update, MSP 501 Newsletter and more.

Live Channel Events

Get the latest information on the next industry-leading Channel Partners event.

Galleries

Educational slide shows and images from live events.

Media Kit And Advertising

Want to reach our audience? Access our media kit.

DISCOVER MORE FROM INFORMA TECH

  • Channel Partners Events
  • Telecoms.com
  • MSP 501
  • Black Hat
  • IoT World Today
  • Omdia

WORKING WITH US

  • Contact
  • About Us
  • Advertise
  • Newsletter

FOLLOW Channel Futures ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookie Policy
  • Terms
Copyright © 2023 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X