Mobile data access software provider Mobile Data Now has introduced a reseller program for its mobile business solution. Through the program, VARs and integrators can offer “business-critical” database applications to a broad range of mobile devices, without any client software or server-side programming.

Qualified VARs receive a 40 percent discount on software for resale. Annual software subscription renewals and performance-based bonuses provide additional opportunities for further revenue. All Mobile Data Now resellers receive comprehensive online product training and phone support. Resellers will be responsible for providing Tier 1 and Tier 2 customer support and will be backed by Mobile Data Now’s expert help desk.

“We are looking to develop long-term relationships with key channel partners that can help deliver our mobile data access solution to businesses of all sizes in a wide range of vertical markets. Our new reseller program provides our partners with all the tools they need to capitalize on opportunities and foster customer loyalty,” said Nick Bolton, founder and CEO of Mobile Data Now.

Mobile Data Now provides instant access to database applications from any mobile device using e-mail, SMS or IM.