Business communications provider Mitel (MITL) announced its new North American partner program, as the company looks to align its focus on VARs with cloud communications expertise. With the new program, Mitel will include targeted new tracks to support cloud providers and carriers while working to increase partner profitability and success.

The new program features an updated reward system that recognizes individual resellers for both revenue success and IT and technical skill credentials with various incentives. These rewards include technical and sales certifications, operational efficiency and installation expertise as well as specialized expertise in the contact center and cloud and hospitality solutions. Existing Mitel partners in North America will have initial access to the program in early July, while new partners will be eligible for the program with the official rollout in early 2015.

“Partners are the engine to our success,” said Sandy Janes, director of Channel Strategy and Programs at Mitel. “They represent our brand and we will continue to fine-tune and optimize our program to fully support and provide the resources they need to capitalize on new opportunities and provide the best customer contact support in the industry.”

The new program includes dedicated tracks for both cloud communications partners and telecommunications carriers, which are designed to help resellers increase their sales opportunities and increase their market growth with the company. Mitel promises its traditional VARs and service providers will continue to receive the same level of support to aid in their growth once the program begins in earnest.

“Mitel continues to strengthen our business communications offering with a deeper portfolio and what we believe is the best path to cloud communications,” said Sandra Hill, Mitel’s vice president of Channel Management and Distribution for the Americas, in a statement. “Working directly with our top partners in North America, we’ve realigned our program to fully empower them to grow their business with Mitel but most importantly offer consistency of support for customers.”