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 Channel Futures

New/Changing Channel Programs


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Benefit, Plus Sign

LeanIX Partners Get More Benefits, Project License Program

  • Written by Edward Gately
  • July 21, 2020
LeanIX doubled its channel program in the past year to 54 partners globally.

LeanIX partners now have access to an expanded channel partner program that includes a new project license program.

Bonn, Germany-based LeanIX provides SaaS offerings in enterprise architecture management (EAM). The partner program also includes expanded support and partner certifications.

The company doubled its channel program in the past year to 54 partners globally. And it has now signed Wipro.

LeanIX's Hylton Southey

LeanIX’s Hylton Southey

Hylton Southey is the company‘s managing director for the United States.

“There is a real demand from our partners who not only want to resell our service, but see the power of our tool adding more value to their current selection of services,” he said. “… We mean LeanIX provides actionable insights consultants can use, supported by real data in a short space of time.”

Sign up for Channel Futures’ new EMEA newsletter, where we feature news and analysis involving companies based in Europe, the Middle East and Africa, as well as those doing business in that region.

LeanIX’s enterprise architecture offering generates real-time views of the enterprise IT landscape and their dependent business processes.

Channel partners and consultancies use the LeanIX suite to help customers and clients assess IT technology risks. They also generate IT investment scenarios and road maps that partners can use in their strategic planning.

The program supports three tiers of collaborators: consultant partners, reseller partners and technology partners. LeanIX maintains an active partner portal and a partner academy. It provides co-marketing content, and hosts ongoing product and sales training certifications.

“We are very careful about listening to our partners when it comes not only to developing new features, but also new products,” Southey said. “This can be seen in the creation of our cloud-native suite, which was built based on a mix of customer and partner feedback.”

Project License Program

Project licenses are designed specifically for consultancies and global systems integrators (GSIs). They work with large enterprises with more than $300 million in annual revenue.

The project license program allows certified partners to use the full LeanIX tool suite for their short-term, time-based consulting projects. Partners can use the suite to deliver key insights and results for their consulting clients.

“A massive wave in consolidation across a multitude of industries has meant growth in M&A activity recently,” Southey said. “Many of our larger partners are involved in supporting these transitions. As these companies merge, there is a huge need for rapid application rationalization. Our data-driven approach means that we can support rapid integration and rationalization using actionable insights derived from the tool, reducing time, resources and ultimately the cost of each exercise.”

“We frequently begin our strategy and transformation engagements using LeanIX,” said David Kenner, Wipro‘s general manager and global head of CIO strategy and advisory. “LeanIX accelerates time to value for large transformation and enterprise architecture programs. It has become a part of our standard toolkit to help CIO(s) and other senior executives visualize complex solutions and gain insights into how to accelerate large initiatives.”

Tags: VARs/SIs Cloud EMEA New/Changing Channel Programs Sales & Marketing Strategy

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