Kurmi Software, the UC management and provisioning platform for enterprise collaboration, has launched its first partner program.

The Kurmi Advantage Partner (KAP) program offers flexibility and added benefits for channel partners. It highlights opportunities for its automated UC and CC provisioning solution. It will provide VARs, SIs and delivery consultants with tools to improve paths to growth and faster time to revenue.

The KAP provides tiered benefits across three levels of membership. Those include registered, business and premier business partners. They’re defined by targets, sales and technical skill sets, and customer base.

Kurmi Software works with more than 60 channel and delivery partners globally. It plans to double its channel partners in 2022.

The company integrates with key technology platforms, including Avaya, Cisco and Microsoft among other cloud collaboration vendors.

Growing Demand Driving Investment in Partners

Sylvain Mogade is the company‘s EMEA and APAC partnership manager, channel and enablement.

Kurmi Software’s Sylvain Mogaide

“The growing demand for simplified UC administration and management services has led to our strategic partners asking us to provide them with more sales technical enablement and support,” he said. “This demand has led to us investing in our partners, which has included recruiting two new channel specialists to help us amplify and leverage our new partner network with an inclusive and flexible partner program.”

Kurmi Software spent six months listening to its partners before starting to analyze and design the program, Mogade said.

“It was essential to fully understand the Kurmi ecosystem, with all its diversity of partners,” he said. “It became clear that we needed a program that matches the diversity for our partners, because our partners come in lots of different shapes and sizes. More importantly, their value and influence in the buyer journey is also very distinct, which is why KAP offers a range of benefits, resources and technical support depending on the level of partner engagement with a very limited level of commitment.”

The KAP program brings a new range of benefits such as joint marketing, higher discount levels, sales and technical enablement, Mogade said. In addition, it offers a new partner portal with deal protection.

“KAP enables our partners to add even more value creating a new range of services for their customers,” he said. “Moreover, KAP enhances and simplifies the collaboration with existing partners while welcoming new types of partner, such as referral or affiliates, which will lead to the generation of more revenue and higher profitability for all.”