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 Channel Futures

New/Changing Channel Programs


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New afire

Kroll, Cyolo Partners Get New, Expanded Channel Programs

  • Written by Edward Gately
  • February 28, 2023
Kroll's program recognizes partners' different business models.

Kroll partners now have access to the company’s first partner program. Kroll provides global risk and financial advisory solutions.

Also Tuesday, Cyolo unveiled its expanded partner program, Cyolo Connected. Cyolo provides a zero-trust access solution for enterprise IT and OT.

The Kroll Cyber Partner Program offers continual returns to partners as customers seek trusted cyber practitioners to deliver various protection, detection and response to cyber challenges. Kroll’s Cyber Risk business delivers over 40 solutions. That includes digital forensics and incident response, managed detection and response (MDR), penetration testing and more.

Kroll also offers a cyber risk retainer. This model means that partners benefit from a mature direct sales team, rather than competing against it.

Kroll Partners Include MSPs, MSSPs, VARs, More

The program is open to MSPs, MSSPs, VARs, ISVs, distributors and technology services distributors.

Keith Carter is global head of channel and alliances in Kroll’s Cyber Risk business.

Here’s our most recent list of important channel-program changes you should know.
Kroll's Keith Carter

Kroll’s Keith Carter

“Kroll’s Cyber Risk business has seen year-over-year growth during the past six years,” he said. “And as we generate further momentum, the Kroll Cyber Partner Program will allow us to scale to our next phase of business operation whilst giving partners access to the entire services portfolio and practitioners to enhance their own service portfolios.”

The Kroll program recognizes partners’ different business models and will adjust accordingly.

“We work very closely with our partners and many were integral to the development of the new [program],” Carter said. “In particular, we recognize that partners often require a different level of investment, resources, tools and enablement to build out their Cyber Risk business, something that we’ll endeavor to provide as the program rolls out.”

By having a structured, agile program, partners can register deals, and understand the tiering and incentives, he said. They’ll also have access to an extensive amount of resources.

“The program also allows a very low cost of entry compared to the sizeable profitable returns it can generate,” Carter said.

Cyolo Launches Expanded Partner Program

Meantime, Cyolo‘s newly redesigned partner program provides partners with a simplified reseller structure and richer tools. That includes access to MSSP products to help grow and expand their business, while safeguarding their customers’ operations.

Cyolo has expanded the focus of its partner program to include OT environments. Partners can protect the uptime, security and safety of their customers’ industrial environments and critical infrastructure, as well as their IT environments.

In addition, a new flat structure gives partners access to greater scalability and profitability. MSSPs, VARs and distribution partners joining the program benefit from enablement and can provide the “only true zero-trust access solution in the market.”

New VP of Global Partnerships

As part of this strategic positioning, Cyolo has brought on Jake Alosco as vice president of global partnerships. He brings more than 10 years of experience in business development and channel programs management. He will lead the expansion of Cyolo’s channel business across the company’s portfolio.

Cyolo's Jake Alosco

Cyolo’s Jake Alosco

“When creating this newly redesigned program, we turned to our partners and asked them for their feedback on our custom program,” he said. “By implementing much of our partners’ observations, we were able to enhance our new program and provide high quality service to them.”

With 30 partners already in the program, Cyolo is ready to scale globally and reach new markets through its expansion in North America and further into EMEA. Cyolo offers its partners a wide range of benefits, including marketing support, channel-forward collateral, a partner portal and more.

“Cyolo Connected will streamline partner collaboration,” Alosco said. “Our previous program was a legacy multi-tier model, which was not suited for startups. The integration of a flat structure within Cyolo Connected will provide much more simplicity, enabling easy access to find the right partners to sell to and allowing us to determine which partners can go to market the fastest.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.
Tags: MSPs VARs/SIs Business Models Channel Chatter Cloud Distribution EMEA New/Changing Channel Programs Sales & Marketing Security Strategy

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